การวิเคราะห์เชิงกลยุทธ์

การวิเคราะห์เชิงกลยุทธ์

. , DMS. (External External Environment) (External Internal Environment) (External Industry Environment) SWOT Analysis 29/07/2001 Excellence Training Institution 2

(External Opportunities) (External Threats) 29/07/2001 Excellence Training Institution 3

(External Economic Environment) (External Social Environment) (External Cultural Environment) (External Demographical Environment) (External Political Environment) (External Legal Environment) (External Governmental Environment) (External Technological Environment) (External Competitive Trends) 29/07/2001

Excellence Training Institution 4 The Five Forces Model of Competition (External , , ) (External Rivalry among Existing Firms: Price Competition, Product Innovation, Product Differentiation) (External New Entrants) (External Substitutes) (External Bargaining Power of Suppliers) (External Bargaining Power of Buyers)

29/07/2001 Excellence Training Institution 5 External Factor Evaluation Matrix (EFE) (External Critical External Factors) (External Weight) 0.0 1.0 0.0 1.0

1.0 (External Rating) 1 4 1 , 2 , 3 , 4 (External Weighted Score) 29/07/2001 Excellence Training Institution 6

(External Strengths) (External Weaknesses) 29/07/2001 Excellence Training Institution 7 (External Administrative

Factor) (External Production & Operation Factor) (External Financial Factor) (External Marketing Factor) (External Human Resource Factor) (External Research & Development Factor) (External Purchasing Factor) (External Location Factor) (External Reputation Factor) (External Information Factor) 29/07/2001 Excellence Training Institution 8

Internal Factor Evaluation (IFE) Matrix (External Critical Success Factor CSF) (External Weight) 0.0 1.0 0.0 1.0 1.0 (External Rating) 1 4 1 , 2 , 3 , 4 (External Weighted Score)

29/07/2001 Excellence Training Institution 9 The Competitive Profile Matrix-CPM 29/07/2001 Excellence Training Institution 10

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