Before You Begin: Assign Information Classification - Cisco

Before You Begin: Assign Information Classification - Cisco

Leveraging Ciscos Partner Marketing Central: A One Stop Shop for Cisco Tailored Go-To-Market Partner Tools and Programs CDN Sales Accelerator Webinar Series Greg Fox Director of Global Partner Marketing & CDN Board Member 11 July 2012 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Upcoming CDN Sales Accelerator Series Register Now

August 1, 2012 9AM-10AM PST CDN Sales Accelerator Series: Access the NEW CDN Go-to-Market Resource Center & Consulting Services Register here: https://cisco.webex.com/cisco/onstage/g.php?t=a&d=208592386&SourceId=wom August 22, 2012 9AM-10AM PST CDN Sales Accelerator Series: Understanding and Leveraging Ciscos Incentive Programs Spotlight on SIP Register here: https://cisco.webex.com/cisco/onstage/g.php?t=a&d=205270287&SourceId=wom Partner Velocity Webcast Series July 19, 2012 7AM-8AM PST Marketing Is The New Differentiation In The Tech Industry, Forrester Research

Register here: Marketing Is The New Differentiation In The Tech Industry Previous Webcast Archives: View Webcasts On Demand Team Contacts Greg Fox [email protected] Marcia Harlow [email protected] 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 2 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

3 Investing in Co-Marketing with You Listening to needs; delivering what you want Helping you differentiate your business Driving demand and growth for your company 2010 Cisco and/or its affiliates. All rights reserved. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco Confidential 4

4 Agenda Putting Cisco Marketing Muscle to Work for CDN Partners Cisco Partner Marketing Central Partner Velocity 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 5 Why Partner Marketing Central? Business

Value Competitive Advantage Create effective, sophisticated, Integrated Campaigns Real-Time Marketing Presence and Go to Market speed Leverage Social Media outlets in all your Marketing activities State of the Art

visibility for your Marketing Activities Create Virtual and Live Events A Grow with You Marketing platform that keeps up with current marketing trends. Customize all your materials and leverage the Cisco brand and resources One Stop Shopping for all your Marketing

needs 2010 Cisco and/or its affiliates. All rights reserved. Leverages the Cisco engine Fosters Partner collaboration in a Web 2.0 environment Cisco Confidential 6 Partner Marketing Central the one stop shop for co-marketing Customized

Marketing Activities 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Partner Marketing Central Getting Started OS and Browser Requirements System Requirements Windows Operating System: Windows 7; Windows Vista; Windows XP Service Pack 2 Intel Pentium III 450MHz or faster processor

(or equivalent) 128MB of RAM Mac OS Operating System: Apple Mac OS X 10.4.8 or above Intel Core Duo 1.83GHz or faster processor 128MB of RAM Browser IE 7+ Firefox 3.0 + Safari 3.0 + 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Microsoft Silverlight Download Silverlight http://www.microsoft.com/silverlight/get-started/ install/default.aspx What is Silverlight? http://www.microsoft.com/silverlight/overview/ default.aspx Why is Silverlight Required? Silverlight enables the user to customize campaign assets (e.g. marketing templates) in Partner Marketing Central * Note: It is not necessary if the user does not plan on creating campaign assets 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential 10 Partner Central Access Set-up Process www.ciscopartnercentral.com Create Cisco.com Profile Register your Company Manage Company Details & Employees Manage Misc Details

Raise Request to Associate Yourself with Your Company Get Approval from Company Admin Manage Misc Details Partner Admin Create Cisco.com Profile

Partner Non-Admin 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Accessing Partner Marketing Central Go to www.cisco.com/go/partnermarketing The Partner logs in using their CCO User ID & Password 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

12 Partner Role Identification The first time a partner enters PMC, they will be asked to identify their role as Marketing or Sales 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Partner Marketing Central Home Page

Partners Information FREE Self-Service Marketing Funding Full-ServiceAvailable Marketing (Pay to Play) PMC is available in 16 languages FREE Event Management Recent Activities Recent Events 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential 14 Personalize Your Profile Your Info Before getting started, partners will need to Personalize their Site. 1. Complete your profile & add your photo 2. Add general information about your company 3. Upload your company logo for customizing assets Click here to start personalizing the partner profile

4. Manage users, additional information & privacy statements 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 Partner Marketing Central Campaign Center Self Service Campaigns 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

23 Using the Search Wizard Using the wizard, the partner has two options to conduct a search. 1. Entering a campaign name or keyword 2. Select specific filters in one or more of the filter categories to build a custom search. Click to expand filter options 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential 24 Whats New? Partners may also search by Whats New Partners may filter by since my last login this month in the past 3 months in the past 6 months 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

Search Wizard Results Whether the partner searches by option 1 or 2, the search results will appear at the bottom of the search window. Partners may sort their results by Campaign Name or by Rating and review a short campaign description. To select a campaign, simply click on the hyperlinked title. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

Campaign Landing Page Partners will be able to review the full campaign description and assets offered Customizable assets and full service tactics offerings Partners can notify the campaign owner via email to provide feedback or tell Cisco what is missing Non-customizable asset offerings are easy to click and download combine with your own success stories 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential 27 Customization Available Customize emails, ads, flyers, postcards and web banners directly in the asset preview Offers real time updates Immediate preview of content changes and layout Allows font treatment functions: Bold Underline

Italicize Offers hyperlink functionality for customizable emails Example: Click here for more information Link to CDN Marketplace or your own web site Copy areas are limited to a set number of characters & font size 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

Available Editing Functions Bold Underline Italics # Bullets Bullets Anchor Hyperlink Close Edit Buttons

Note: Hyperlink & Anchor functionalities are only available for customizable emails 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29 Customizing Campaign Assets Partners have the opportunity to modify and customize the Cisco suggested copy. Partners can select an image of their choice when image options are provided by clicking on the image.

If Partners have more than one Partner Relationship Badge or company logo assigned to their account, they may click on the graphic to select which badge/logo they would like to have appear on their customized asset. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30 Selecting an Image or Badge If more than one image / badge is offered for this asset, the image options will be displayed in a carousal

format Double click on the image of your choice. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31 Saving Customizable Assets Name the asset and click Save. The asset will be stored in Activity Center for future access. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

32 Direct Email Workflow What is the Email Workflow? Integrated into the customization workflow Send a test email for review and approval Return to Edit function after test email is received Ability to schedule email blasts Review campaign success with Email Campaign Reports 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential 33 Send Your Email Workflow 1 2 Create a new email using the Campaign Center or select an existing email from the Activity Center Provide a Subject for the email and enter a Test Recipient(s). A test email will be sent for review. Partners may edit the From Name

and the prefix of the From Email address. The domain of the email address must remain the same as the user. 3 2010 Cisco and/or its affiliates. All rights reserved. When ready, click the Send Test Message button Cisco Confidential 34 Send Your Email Workflow Continued 4 Once the test email is approved, Partners will be prompted to click

an approval checkbox to move forward in Step 2. 5 Enter a Campaign Name and select your Contact List in Step 3. 6 Partners can select to send the email blast immediately or at a later date. If sending later, Partners will be prompted to identify a date and time. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35

Direct Email Marketing Manager Cost to Cisco Partners: free of charge Contact List: Unlimited number of lists; list size limited to 1500/list List Rules: permission-based lists only; no rental lists or purchased lists. Unsubscribe Verbiage: appended to each email send via Partner Marketing Centrals direct email manager 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36 Direct Email Marketing

Create Your Contact List 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37 Contact Lists Getting Started 1 Select Contact Lists from the left hand navigation bar. 2 Click on the Create a List button to start the list creation workflow

2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38 Contact List Workflow 3 Provide a name for your Contact List alphanumeric characters only Optional: Select up to four fields to build a custom salutation The records in your contact list will populate these fields if you have them available in your list.

Click Save & Add Contacts 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 39 Contact List Workflow 4 Click Add Contacts 5 Select your list creation preference: A.

B. copy or type email addresses type email address along with contact information C. import address from an event in Event Center D. import addresses from a file on your computers 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40 Creating Contact Lists 4 Options Partners can individually type or copy (Ctrl + C) and paste (Ctrl + V)

their e-mail list into the text box below. Hit after each address Option A Option B Partners type in details into the contact fields. Email Address is the only required field; all other fields are optional. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41

Creating Contact Lists - Continued Option C Select a registration list from an Event Center-created event Upload a contact file from your computer. Here are some helpful tips: Option D 2010 Cisco and/or its affiliates. All rights reserved. 1. Cisco has provided a CSV template to help Partners organize their contacts, quickly and easily 2. If Partners export a file from their

address book or CRM database, it must be save as a CSV file. Cisco Confidential 42 Contact List Dashboard The Contact List Dashboard contains three important tabs: 1. My Contact Lists: lists created by you, the user 2. My Organizations Contact Lists: lists created by others in your organization

Lists created by others cannot be edited or deleted by you, the user 3. Master Unsubscribe List: list of those recipients who have requested to be unsubscribed from your contact list(s). You should refer to this list to remove those contacts from lists stored on your computer and/or in your companys CRM system 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 43 Direct Email Marketing Compliance 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential 44 Compliance: Unsubscribes All emails are appended with unsubscribe language: This email and any offers considered herein are brought to you by .To unsubscribe from this mailing list, click here Recipients can quickly unsubscribe by entering their email on the Unsubscribe page. The email is then removed from the partners contact list on Partner Marketing Central. The email also appears on a Master Unsubscribe List in the Contact List dashboard so it can be referred to for removal on non PMC-based lists. The Master Unsubscribe List can be located on the Partners Contact List dashboard. Cisco Confidential 2010 Cisco and/or its affiliates. All rights reserved.

45 Master Unsubscribed List The Contact List contains a list of all requested Unsubscribes. Master Unsubscribe List: list of those recipients who have requested to be unsubscribed from your contact list(s). You should refer to this list to remove those contacts from lists stored on your computer and/or in your companys CRM system 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 46 Direct Email Marketing Report Manager

2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 47 Direct Email Report Manager Filter Date Range: users can search for email campaign reports that fall into a date range West East Region Blast The Direct Email Report Manager is a compilation of a number of individual reports to track and measure your email campaign: 1.

2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Campaign: name of your email campaign blast List: name of the Contact List used for your email campaign Status: status levels include preprocessing, sending, and complete. Sent: date and time that the campaign was sent. Delivery: date and time the campaign was delivered to your recipients Recipients: hyperlinks to a report with the recipients names Opens: hyperlink to the email, number of times it was opened and date & time it was opened

Clicks: hyperlink to a report identifying the recipients who clicked on the call to action button Unsubscribes: list of those who requested to be unsubscribed from your list Bounces: list of those emails which bounced Forwards: list from whom the email was sent and to whom along with the forward date and time 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 48 Partner Marketing Central Event Center Event Center 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential 50 Features of the Event Center FREE Create an Event using Ciscos Resources. Create your own Custom Event for a live or virtual event. Copy an Event by modifying a previously created event. Easy to use. * If creating an event using Cisco resources, partners will be presented with a link back to the campaign to access additional Resources.

Customizing An Event 1 Select to create a live or virtual event 2 Partners will identify their target audience, technology covered, and target verticals. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 52 Event Logistics 3

2010 Cisco and/or its affiliates. All rights reserved. Partners will identify event title, time, date, time zone, language and description Cisco Confidential 53 Event Location Details 4 2010 Cisco and/or its affiliates. All rights reserved. Partners will provide event location information. If the partner selected

virtual event, the location fields will request URL, phone and password information. Cisco Confidential 54 Event Options 5 2010 Cisco and/or its affiliates. All rights reserved. Partners will identify max number of attendees, target number of attendees and whether or not to hide the event from searches and/or hide

driving directions. Cisco Confidential 55 Review Event Landing Page 6 Partners will review their event registration page and have the option to edit if needed. Partners will have the ability to select an alternate logo or certification badge if more than one is assigned to the partner's profile. To select an alternate option, simply click on the logo or badge.

Alternate choices will appear to select from. 7 Partners may Save & Activate or Save and Activate Later 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 56 Event Confirmation The partner will receive a confirmation screen and registration URL after activating their event. Additional Campaign Resources will

be offered if the event was a readyto-present event. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 57 General Event Search Page www.go2myevent.com If partners opted to hide their event from the search, end users will not be able to locate it from the main search page unless they had the Event Code.. 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential 59 End User Registration Form End Users are asked to fill out a simple one page registration form. Registration information will be stored in the partners account under My Events. Registrants will have the opportunity to opt in to be contacted. Hyperlinks to the partners and Ciscos privacy policy

can be viewed here. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 60 My Events Partners may view and manage their events by clicking on My Events in the navigation bar 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 61

Event Detail My Events allows the partner to view and edit their events, view registration, promote using social media and link back to the campaign for additional resources. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 62 View your Registrants When reviewing the registration list, Partners may add/delete registrants, view cancellations, well as track attendance.

All data is able to be exported to Excel. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 63 Full-Service Marketing Funding Required Turnkey Activities Full-Service Marketing (Funding Required) Partner Marketing Central Full-Service Marketing

Support Partner support is available per theater via the PMC Support site at https://www.ciscopartnermarketing.com/Orgs/Help.aspx Expand the arrow to view detailed support information for your theater 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 65 Cisco Partner Velocity Enabling our Partner to Excel at Marketing Access to the best and brightest marketing minds on the planet

Improve your marketing expertise and effectiveness Marry traditional marketing efforts with todays web 2.0 technologies Uncover latest marketing trends Develop cost-effective marketing techniques Share marketing best practices with other partners Annual in-person event & Velocity On Air & Everything Marketing www.cisco.com/web/partners/events/partner_velocity.html#~1 . 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 66 Upcoming CDN Sales Accelerator Series Register Now

August 1, 2012 9AM-10AM PST CDN Sales Accelerator Series: Access the NEW CDN Go-to-Market Resource Center & Consulting Services Register here: https://cisco.webex.com/cisco/onstage/g.php?t=a&d=208592386&SourceId=wom August 22, 2012 9AM-10AM PST CDN Sales Accelerator Series: Understanding and Leveraging Ciscos Incentive Programs Spotlight on SIP Register here: https://cisco.webex.com/cisco/onstage/g.php?t=a&d=205270287&SourceId=wom Partner Velocity Webcast Series July 19, 2012 7AM-8AM PST

Marketing Is The New Differentiation In The Tech Industry, Forrester Research Register here: Marketing Is The New Differentiation In The Tech Industry Previous Webcast Archives: View Webcasts On Demand Team Contacts Greg Fox [email protected] Marcia Harlow [email protected] 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 67 67 Questions? 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Cisco Confidential Confidential 68 Thank you.

Recently Viewed Presentations

  • 投影片 1 - shopmanda.com

    投影片 1 - shopmanda.com

    投影片 1 - shopmanda.com ... Lucid*
  • THE DAILY NEWS www.dailynews.com December 27 2004 Since

    THE DAILY NEWS www.dailynews.com December 27 2004 Since

    Pompeii obliterated by Vesuvius. THE NEWS PAPER. 23 NOVEMBER 79ad. Vesuvius erupting . Yesterday afternoon Mount Vesuvius erupted and the town of Pompeii was soon consumed by lava and ash causing 15000 people to die. It was a disaster, it...
  • Proposed MPTC Reserve Officer Recruit Firearms Program

    Proposed MPTC Reserve Officer Recruit Firearms Program

    Nomenclature. Function. Animation will start automatically. ... Duty Gear. Leather, Nylon or Synthetic Hybrid. Routine maintenance- Clean it- Lubricate snaps (if present)- Inspect it. ... Proposed MPTC Reserve Officer Recruit Firearms Program
  • Issue Y2K The Great War for Talent!

    Issue Y2K The Great War for Talent!

    Tom Peters' The Leadership50 The Relentless Pursuit of Excellence! Herbalife/Nice/15March2003 Slides at … tompeters.com The Leadership50 The Basic Premise. 1 ...
  • Nincs diacím - University of Miskolc

    Nincs diacím - University of Miskolc

    A Loebner - díj Hugh Loebner 1990-ben 100 000$-os díjat és egy arany medált tűzött ki annak a nyertesnek, akinek a beszélgetőprogramja elsőként teljesíti a Turing tesztet. Egy 2000$-os kisebb díjat és egy bronz medált minden évben elnyer az a...
  • Teenage Pregnancy - Viseisei Sai Health Centre

    Teenage Pregnancy - Viseisei Sai Health Centre

    Strategies to prevent teenage pregnancy. Programmes to empower girls with knowledge on RH. Making information on contraception more accessible. Address 'taboos' regarding the area of sex education and . Getting parents involved in the education of their children. Abstinence-only education...
  • Increasing Aspiration Success for all students in a

    Increasing Aspiration Success for all students in a

    Fiona Stubbs - The University of Glasgow. Hugh Nicholson-Lailey - The University of Oxford. Laura Hooke - Loughborough University. Angus McDonald - Realise Potential Ltd. We are looking for an additional member to join the team. ... Abi Parker and...
  • F-1 Student - University of Massachusetts Dartmouth

    F-1 Student - University of Massachusetts Dartmouth

    Where is the international student & Scholar Center (ISSC)? First floor of Pine Dale Hall, a residence hall.On the campus map in your packets, it is in the upper left-hand corner across from Health Services (W).. The building is ID...