Communicating for Results, 8e - learning.hccs.edu

Communicating for Results, 8e - learning.hccs.edu

Eighth Edition Communicating For Results 11 Informative Presentations Copyright 2008 Wadsworth / Ch. 11

11 Opening Quotation Iacocca & Novak, Iacocca, Bantam, 1986, p. 16 Copyright 2008 Wadsworth / Ch. 11 Reuters/CORBIS EXXON Valdez Oil Spill

EXXON: Case Study Answer the following questions: --What specific things damaged EXXONs image & credibility? --How was CEO Rawls presentation perceived by the public? --What should Rawl have done differently? Copyright 2008 Wadsworth / Ch. 11

Informative Presentations: Overview Copyright 2008 Wadsworth / Ch. 9 Oral Presentations Basic types included in this text are . . . Informative presentation

An oral briefing or report that promotes understanding of an idea or body of related facts. For example: Image Source Limited/Index Stock Imagery --Volunteer opportunities in the Metroplex --Potential advantages of a company blog Copyright 2008 Wadsworth / Ch. 11

Oral Presentations Basic types included in this text are . . . Informative presentation Persuasive presentation A deliberate attempt to influence opinions, behaviors, and choices. For example, Image Source Limited/Index Stock Imagery --Volunteer work is everyones duty

--Company blogs should be restricted Copyright 2008 Wadsworth / Ch. 11 High-Quality Presentations Include the following characteristics . . . Present true, honest, fair information Avoid embellishment or exaggeration Design graphics for accuracy Express ideas clearly

Present objective facts Joel Gordon Use tact Copyright 2008 Wadsworth / Ch. 11 Tools to Aid Understanding Definition A clear, explicit statement of what

something is, accompanied by one or more of the following: --Comparison or contrast --Two or more examples --The etymology (origin or root meaning) --Synonym (similar meaning) or antonym (opposite meaning) --List of essential features Copyright 2008 Wadsworth / Ch. 11

Tools to Aid Understanding Definition Description A tool that paints a vivid, detailed picture of the topic by using: --Concrete words (instead of dog, say West Highland white terrier named Mischief) --Figures of speech such as similes, metaphors & onomatopoeia (words that

sound like their meaning) Copyright 2008 Wadsworth / Ch. 11 Tools to Aid Understanding Definition Description Explanation A statement that describes the relationship between certain items: --Use with visuals & clear connecting words

--For complex topics (begin with big picture) --If audience skeptical (begin with lay belief, then present the more accurate belief/theory) Copyright 2008 Wadsworth / Ch. 11 Tools to Aid Understanding Definition Description Explanation Narration

A story about real or imagined things, people, or events presented with: --Detail & enthusiasm --Probability (story is likely & easy to follow) --Fidelity (story rings true to listener experiences) Copyright 2008 Wadsworth / Ch. 11 Informative Preparation

Copyright 2008 Wadsworth / Ch. 9 Basic Presentation Outline Introduction Body Conclusion Jason Harris I. Main Point

A. B. C. II. Main Point A. B. III. Main Point A. B. C.

Copyright 2008 Wadsworth / Ch. 11 Informative Presentations Preparation steps include . . . Analyze listeners Determine general topic Write exact purpose in one sentence Plan body of presentation Practice with notes/visuals

Anne Dowie Prepare conclusion & intro Copyright 2008 Wadsworth / Ch. 11 Analyzing Listeners Outside the organization, determine . . . Specific type of group

Goal or purpose of group Size of group Characteristics of group Roger Persson Knowledge of group Copyright 2008 Wadsworth / Ch. 11 Analyzing Listeners

Inside the organization, determine . . . How many people? Attendance by choice? What do they know about topic? Who are they? What is their attitude? Digital Vision/Getty Images Do they know you?

Copyright 2008 Wadsworth / Ch. 11 Identify General Topic Select a topic that . . . Fits requirements of assignment Will benefit and interest your audience You already know a lot about

Jason Harris You are interested in Copyright 2008 Wadsworth / Ch. 11 Exact Purpose Write your purpose in a simple sentence beginning with . . . After hearing my presentation, the audience will

Sample: After hearing my presentation, my colleagues will realize that direct access to our new Xanus-2 computer will save time, save money & impress customers. Copyright 2008 Wadsworth / Ch. 11 Expand Ideas Into Outline Basic outlining rules include . . .

Include two or more items per level Capitalize first word in each level Indent each level Use standard numbering Use parallel wording Copyright 2008 Wadsworth / Ch. 11 Expand Ideas Into Storyboards Storyboards include . . .

Separate storyboard for each step Title or thesis statement Sketch of planned visuals Supporting statements with sources Transition sentence at bottom Copyright 2008 Wadsworth / Ch. 11

Methods of Organization For informative speeches . . . Topical Main points are related ideas, but have no time, spatial, or causal connection. Copyright 2008 Wadsworth / Ch. 11 Copyright 2008 Wadsworth / Ch. 11

Methods of Organization For informative speeches . . . Topical Chronological Main points arranged by time (step-by-step, or by date). Copyright 2008 Wadsworth / Ch. 11

Copyright 2008 Wadsworth / Ch. 11 Methods of Organization For informative speeches . . . Topical Chronological Spatial (Geographic) Main points arranged by location in space (front to back, first to third floor, or north to

south). Copyright 2008 Wadsworth / Ch. 11 Copyright 2008 Wadsworth / Ch. 11 Methods of Organization For informative speeches . . . Topical Chronological

Spatial (Geographic) Causal Main points indicate an effect-cause or causeeffect relationship. Copyright 2008 Wadsworth / Ch. 11 Copyright 2008 Wadsworth / Ch. 11 11 Awareness Check Organization Patterns . . .

Check answers at back of book Copyright 2008 Wadsworth / Ch. 11 Prepare Introduction An introduction contains four main steps . . . Capture attention of listeners Motivate audience to listen Convince audience you are qualified

Give thesis statement Copyright 2008 Wadsworth / Ch. 11 Prepare Conclusion A conclusion contains two main steps . . . Summary Closing thought or statement Copyright 2008 Wadsworth / Ch. 11

Informative Delivery Methods Copyright 2008 Wadsworth / Ch. 9 Practice Presentation Practice using speaking notes and visual aids . . . Prepare speaking notes on note cards Practice presentation

Jason Harris Practice using visual aids Copyright 2008 Wadsworth / Ch. 11 Delivery Methods Methods include . . . Speaking from memory

Extemporaneous speaking Speaking from visuals Speaking from manuscript Lon C. Diehl/PhotoEdit, Inc. Impromptu speaking Copyright 2008 Wadsworth / Ch. 11 11 The End

Copyright 2008 Wadsworth / Ch. 11

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