Creativity - California State University, Sacramento

Creativity Two Theories Defining Creativity Creative Process Creative Blocks Creative Styles

Role of Friction Creativity Techniques and Quality Challenges Facing the Creative Corporate Entrepreneur Two Theories Theory A Theory B Application

Defining Creativity Application of a persons mental ability to discover something new Ability to relate and connect Capacity to develop new ideas, concepts, and processes Seven Creativity Arenas (Table

6.1) Creative Process Seven Views (Figure 6.1) Authors Preference

Preparation Frustration Incubation Illumination Elaboration Creative Blocks Von Oechs Model (Table 6.2) NIH Syndrome Origination of Blocks

Self imposed Fellow employees Workplace Creative Styles Hermann Brain Profile (Figure 6.2) Implications

Work Environment Managers Role of Friction Creativity Paradox Creative Abrasion Creative Techniques and

Quality Techniques? Standards of Quality Overt benefit Reason to believe Dramatic difference

Challenges Facing the Creative Corporate Entrepreneur Founder/Ceo Manager Team Member Subordinate