Customer Wants and Needs - Northeastern University
Customer Wants and
Need a felt deprivation of some basic satisfaction
e.g. food, clothing, shelter, safety, belonging, esteem
shaped by: biology, human social behavior
Want desires for specific object to satisfy deeper needs.
shaped by: culture, knowledge, personality, available
products and their marketing
to assist one's own teaching and training within commercial organizations. Share Alike — If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. With ....
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