Defining Your Communication Purpose - Mercer University

Defining Your Communication Purpose - Mercer University

Writing Purpose Statements Dr. Susan Codone TCO 341 Problem Reader doesnt understand why he/she should be reading this Solution Clarify the purpose of your writing Technique Use 3-part purpose-statement guideline: 1. Fact A/B statement ideal vs. problem 2. Your role

3. Purpose of the document Writing a purpose statement is an important cognitive and communication act. It requires you to determine the organizational implication of what you are doing and why are you doing it. How can you write an effective purpose statement? Try a guideline that divides it into three parts:

A statement of the problem Fact A/B Your role in solving the problem The communication purpose of the document Part 1: Statement of the problem A problem is a conflict of perceptions usually a conflict between an organization

goal or value, and some actual state of affairs. Typical types: Cost conflict Technical conflict Performance conflict. Part 1: Statement of the Problem Fact A/B Statements: the ideal vs. the

conflict A is a fact (ideal); however, B (which conflicts) is a fact (represents actual state). We purchased sixteen new speakers; however, we had only budgeted for twelve and have now experienced a cost overrun. Part 2: Your role in solving the problem In this stage of the problem-solving process, you must write how you have performed

some activity or investigation to solve the problem or meet some organizational need. You must also state your position in the organization, as in as lead engineer on this project, I have researched this issue Part 3: The Communication Purpose of the Document

This step involves writing down your purpose and the expected action of the reader. I recommend that we purchase the E865B modulator and begin installing it right away. Im sending you this feasibility study for review concerning purchase of the E865B modulator. Complete Purpose Statement Problem Statement, Your Role, Purpose of Document

We stocked the fish pond with 2,000 bass; however, almost 1500 have died. As junior researcher with the Dept of Wildlife, I have investigated this issue. I recommend that we launch a complete clean-up of the pond as soon as possible. Audiences who are affected and need to be planned for: 1. Primary audience

2. Secondary audience 3. Tertiary audience Must act on the information you communicate

May be affected by what you communicate May have a supervisory need to know about what you communicate Remember, every effective purpose statement needs all three parts: 1. A statement of the problem 2. Your role in solving that problem

3. The specific communication purpose of the document you are writing.

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