Examples of Social Media Use - Institute for Knowledge ...

Examples of Social Media Use - Institute for Knowledge ...

An Introduction to Knowledge Mobilization Instructor: Peter Norman Levesque CEO, Knowledge Mobilization Works President, Institute for Knowledge Mobilization Organization: MEOPeers Training and Development Workshop Westin Ottawa File Available at www.knowledgemobilization.net/meopar Password: meopeers Monday, February 10, 2014 Peter Levesque 2007-2014 1

2 Agenda 1:00 to 3:00 pm: 3:15 to 4:30 pm: Introductions

Short history of KMb Why engage in KMb Review of your current KMb practice and a peek at strategy Active versus passive methods of engagement Challenges of evidence to inform decision-making Horizontal systems to support conversations Incentives, infrastructure, risk and reward Monday, February 10, 2014

Communities of Practice Knowledge brokers Research Impact Trends to pay attention to Roundtable review of concepts and final questions Peter Levesque 2007-2014 2 Introduction Discussion

Hello Lets find out a little about each other. A short personal introduction What do hope to gain today? Monday, February 10, 2014 Peter Levesque 2007-2014 3 Introduction Discussion What is research? Monday, February 10, 2014

Peter Levesque 2007-2014 4 Research optimizes our search for answers Re/Search Monday, February 10, 2014 Peter Levesque 2007-2014 5 5 Introduction Discussion

What is knowledge? Monday, February 10, 2014 Peter Levesque 2007-2014 6 Aristotle: Forms of Knowledge Episteme: It means to know in Greek. It is related to scientific knowledge. Attributes: Universal, invariable, context-independent. Based on general analytical rationality. Epistemology, the study of knowledge, is derived from episteme. Techn: The greek word translates to craftsmanship, craft, or

art. Phronesis: It means Practical wisdom. It is related to the following main ideas: Ethics. Deliberation about values with reference to praxis. Monday, February 10, 2014 Peter Levesque 2007-2014 7 Introduction Discussion What is

knowledge mobilization? Monday, February 10, 2014 Peter Levesque 2007-2014 8 Knowledge Mobilization is Making what we know READY to be put into SERVICE and ACTION to create new VALUE and BENEFITS. Multiple methods for multiple purposes and audiences Includes management, transfer, exchange, translation, implementation Complex system of inter-relationships

Monday, February 10, 2014 Peter Levesque 2007-2014 9 Short history of knowledge mobilization A shift in thinking research production &

dissemination to knowledge sharing, meaning-making and greater use A recognition that knowing doing A focus on complex systems A term wrapped up in Jargon 90 different terms used A system under construction A promise of improvement with a short track record Monday, February 10, 2014 Peter Levesque 2007-2014 1010

Growth of the Research System http://jrp.icaap.org/index.php/jrp/article/viewArticle/128/106 2000 1945 Monday, February 10, 2014 Peter Levesque 2007-2014 11 11 12 This growth shifts patterns of sharing Passive push

(until 1970s+) Push harder (1990s+) Partner & pull (2000+) Monday, February 10, 2014 Dissemination via traditional journals, conferences Focus on implementation, e.g. performance feedback Linkage & exchange, e.g.

joint production Peter Levesque 2007-2014 12 13 Lots of smart people trying to improve the use of research to solve difficult problems Monday, February 10, 2014 Peter Levesque 2007-2014 13

Why engage in knowledge mobilization? Do we have data overload or filter failure? Monday, February 10, 2014 Peter Levesque 2007-2014 14 Access New Yorker: John Caldwell 2000 Monday, February 10, 2014 Peter Levesque 2007-2014

15 Drowning in communication? Never in human history have we hunted for so much data, information and knowledge. Never in human history have we gathered so much that is useful but not used. Growing feeling of being overfed with data? Data becomes information when it is informative. Information becomes knowledge when we use & learn. Monday, February 10, 2014 Peter Levesque 2007-2014 16

Over-Production? Every day, we create 2.5 quintillion bytes of data so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data. http://www-01.ibm.com/software/data/bigdata / Monday, February 10, 2014 Peter Levesque 2007-2014

17 Over Consumption? Email: 144 billion email per day worldwide. (2012) Websites: 624 million (2012) Users: 2.4 billion (2012) Mobile: 6.7 billion mobile subscriptions (2012) Twitter: 175 million tweets daily average (2012) Facebook: 1 billion users (2012) Google: 1.2 trillion searches on Google (2012) YouTube: 4 billion hours/month of video watched (2012) Youth: spend less time watching TV (60%) and more time online (600%) Monday, February 10, 2014

Peter Levesque 2007-2014 18 Impact New Yorker: Sam Gross 1991 Monday, February 10, 2014 Peter Levesque 2007-2014 19 Richard Heinberg Quote Taking in traumatic information and transforming it into

life-affirming action may turn out to be the most advanced and meaningful spiritual practice of our time. http://globalpublicmedia.com/how_do_you_like_the_collapse_so_far Monday, February 10, 2014 Peter Levesque 2007-2014 20 20 Review of your current knowledge mobilization practice Answer yes or no for each of the 10 questions.

We will discuss answers in a group. Monday, February 10, 2014 Peter Levesque 2007-2014 2121 22 Growing recognition that success will mean working together in more complex ways Monday, February 10, 2014 Peter Levesque 2007-2014

22 Challenges of evidence to inform decision-making Other Factors Experience Judgement Emotions Resources Contingency Evidence Pragmatics Values

Habits Pressure Traditions Groups Lobbyists Philip Davies, Is Evidence-Based Government Possible? Jerry Lee Lecture 2004, Washington, DC Monday, February 10, 2014 Peter Levesque 2007-2014 2323 Horizontal systems to support conversations

Monday, February 10, 2014 Peter Levesque 2007-2014 2424 Plain Language Summaries http://researchimpact.wordpress.com/ Monday, February 10, 2014 Peter Levesque 2007-2014 25 25 Cochrane Collaboration

http://www.cochrane.org Monday, February 10, 2014 Peter Levesque 2007-2014 26 26 Granting Councils Monday, February 10, 2014 Peter Levesque 2007-2014 27 27

Canadian Knowledge Mobilization Forum http://www.knowledgemobilization.net/forum Dates set for 2014 June 9 & 10 in Saskatoon Venues selected until 2020 Monday, February 10, 2014 Peter Levesque 2007-2014 28 28 Knowledge Transfer and Exchange Community of Practice

Monday, February 10, 2014 Peter Levesque 2007-2014 29 29 Incentives, infrastructure, risk and reward Programs Policies Priorities Processes Practice Innovation Supporting Infrastructure

Initiatives Value Creation Products Perspectives Procedures Possibilities People Skills Now What: Decisions, Directions, Actions Incentives to Share between So What: Levels

Meaning, Analysis, Interpretation What: Data, Information, Description, Stories MULTIPLE INPUTS FROM RESEARCH, PRACTICE, EXPERIENCE, CULTURE Monday, February 10, 2014 Peter Levesque 2007-2014 3030 Break Monday, February 10, 2014 Peter Levesque 2007-2014

3131 Communities of Practice People are five times more likely to ask a colleague for information than to consult any online resource. 2005 MIT Technology Review Monday, February 10, 2014 Peter Levesque 2007-2014 32 What is a community of practice

A group of people who share a craft and/or a profession. The group can evolve naturally because of the members' common interest in a particular domain or area, or it can be created specifically with the goal of gaining knowledge related to their field. It is through the process of sharing information and experiences with the group that the members learn from each other, and have an opportunity to develop themselves personally and professionally. Jean Lave and Etienne Wenger coined the phrase in their 1991 book, 'Situated learning and Wenger then significantly expanded on the concept in his 1998 book, 'Communities of Practice.

Online and Face-to-Face http://en.wikipedia.org/wiki/Community_of_practice Monday, February 10, 2014 Peter Levesque 2007-2014 33 Quote Telling the stories behind the story should be encouraged to enhance the practice of KT beyond the science.

G.P. Browman , MD MSc, Current Oncology , VOLUME 19 , NUMBER 1 , 2012 Monday, February 10, 2014 Peter Levesque 2007-2014 34 Data and information is for machines. Monday, February 10, 2014 Peter Levesque 2007-2014 35

It becomes knowledge when it has a social life. Monday, February 10, 2014 Peter Levesque 2007-2014 36 How do we socialize our findings so that we can learn? Monday, February 10, 2014 Peter Levesque 2007-2014

37 Social Theory of Learning Monday, February 10, 2014 Peter Levesque 2007-2014 38 Element 1: Domain There needs to be a domain. An identity defined by a shared domain of interest:

radiologists, Star Trek fans, College history teachers, Cycling lane advocates. Not just a network of people or club of friends. Membership implies a commitment to the domain. Monday, February 10, 2014 Peter Levesque 2007-2014 39

Element 2: Community Members of a specific domain interact and engage in shared activities. Help each other and share information. Build relationships that enable them to learn from each other. Must be people who interact and learn together in order for a CoP to be formed. Static website is not a CoP Sharing the same job is not a CoP Members do not necessarily work together on a daily basis. Impressionist painters who sometimes met in cafes to discuss their painting styles.

Monday, February 10, 2014 Peter Levesque 2007-2014 40 Element 3: Practice Not just people who have an interest in something. Members are practitioners. Develop a shared repertoire of resources:

Stories, Helpful tools, Experiences, Ways of handling typical problems. Interaction needs to be developed over time. A conversation with a random stranger who happens to be an expert on a subject matter that interests you does not in itself make a CoP. Monday, February 10, 2014 Peter Levesque 2007-2014 41

What is Knowledge Brokering? Knowledge brokering links researchers and decision makers, facilitating their interaction so that they are able to better understand each other's goals and professional culture, influence each other's work, forge new partnerships, and use research-based evidence. Brokering is ultimately about supporting evidence-based decision-making in the organization, management, and delivery of health services. http://www.chsrf.ca/keys/glossary_e.php Monday, February 10, 2014 Peter Levesque 2007-2014 42

What is Knowledge Brokering? Knowledge brokering is a dynamic activity that is the human force behind knowledge exchange and adoption. It involves bringing people together, helping to build links, identifying gaps and needs, and sharing ideas. It allows information to be used to solve a problem or lead to a better way of doing things. It also includes assisting groups to communicate and understand each others abilities and needs, and assists with guiding people to sources of research. This may include summarising and synthesising research and policy into easily understood formats and transforming issues into research questions. Knowledge brokering encourages the use of research in planning and implementation and uses evaluation activities to identify successes or improvements. Source: Land and Water Australia http://www.lwa.gov.au/library Monday, February 10, 2014

Peter Levesque 2007-2014 43 Knowledge Brokers are key people in the Knowledge Mobilization process Knowledge mobilization is about ensuring that all citizens benefit from publicly funded research. It can take many forms, but the essential objective is to allow research knowledge to flow both within the academic world, and between academic researchers and the wider community. By moving research knowledge into society, knowledge mobilization increases its intellectual, economic, social and cultural impact. http://www.sshrc-crsh.gc.ca/society-societe/community-communite/index-eng.aspx

Monday, February 10, 2014 Peter Levesque 2007-2014 44 Roles of Knowledge Brokers Monday, February 10, 2014 Peter Levesque 2007-2014 45 Roles of Knowledge Brokers Informing

Linking Matchmaking Focused Strategic Building Collaboration Collaboration Institutions Behaviour Change Monday, February 10, 2014 Peter Levesque 2007-2014 46

Core skills of a knowledge broker The role of the broker depends on the organization, but there is a basic skill set: bring people together and facilitate their interaction; find research-based and other evidence to shape decisions; assess evidence, interpret it, and adapt it to circumstances; a knowledge of marketing, communication and the industry/sector they work in; and identify emerging management and policy issues which research could help to resolve. http://www.chsrf.ca/migrated/pdf/Theory_and_Practice_e.pdf Monday, February 10, 2014 Peter Levesque 2007-2014 47

Research Impact ResearchImpact is a service-oriented program designed to connect university research with research users across Canada to ensure that research helps to inform decision-making. What does Impact mean? Monday, February 10, 2014 Peter Levesque 2007-2014 4848 Trends to pay attention to Mass Customization

Gamification Dashboards and Real-time data Open Access grows up Mashing of cross sector data Data Visualization Mobile Data and ubiquitous sensors Wearable and Internet of Things Predictive Analytics Monday, February 10, 2014 Peter Levesque 2007-2014 4949 Roundtable review and final questions What idea sticks with you?

What is the challenge of knowledge mobilization? What is the benefit of knowledge mobilization? Monday, February 10, 2014 Peter Levesque 2007-2014 5050 Thank you Merci Final Questions and Discussion (613) 552-2725 [email protected] www.knowledgemobilization.net @peterlevesque Knowledge Mobilization Works Fairmont Chateau Laurier

1 Rideau Street, Suite 700 Ottawa, ON, K1N 8S7 Monday, February 10, 2014 Peter Levesque 2007-2014 51

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