Explain Compliance Strategies Attitudes A set of beliefs and feelings. Advertising is ALL based on attitude formation. Mere Exposure Effect Central Route v. Peripheral Route
Attitude and Behavior You have a belief that cheating on tests is bad. But you cheat on a test!!! The teacher was really bad so in that class it is OK.
Do attitudes tell us about someones behavior? LaPieres Study Cognitive Dissonance Theory People want to have consistent attitudes and behaviors.when they are not they experience dissonance (unpleasant tension). Usually they will change their attitude.
Dickerson et al. (1992) FID Did a field experiment where they asked university students to conserve water in the dormitory showers. The researchers first asked a group of students to sign a poster supporting shorter showers to save water.
Dickerson et al. (1992) FID Then they asked students to do a survey asking them to think about their own water usage. Finally the students shower time was monitored. Dickerson et al. (1992) Students who had
signed the poster and had done the survey spent an average of 3.5 minutes less in the shower compared to the rest of the students in the dormitory. Regan (1971) Laboratory experiment to test reciprocity Aim: To test whether participants who had
received a favor from another would be more likely to help this person than if they had not received a favor. Regan (1971) Laboratory experiment to test reciprocity Procedure: One participant and a confederate of the experimenter were asked to rate paintings. In the experimental condition the
confederate left the experiment and returned after a few minutes with two bottles of coca cola. He had bought one for himself and one for the participant. In the control condition, the participant did not receive a coke. Regan (1971) Laboratory experiment to test reciprocity When all the paintings had been rated the experimenter left the room again. The confederate
told the naive participant that he was selling raffle tickets for a new car and that the one who sold the most tickets could win $50. He then asked the participant if he would buy some tickets and said that even a small amount would help. Regan (1971) Laboratory experiment to test reciprocity Results: The participants in the
experimental condition bought twice as many raffle tickets than participants in the control condition who had not received a favor first.
Chapter 04. International Parity Conditions. International Parity Conditions . Foreign exchange rate quotations. Measuring a change in spot rates. Prices and exchange rates. Law of one price. Absolute Purchasing Power Parity (PPP) Relative Purchasing Power Parity.
Thinking Styles in Gifting…A Story. We all prefer to give gifts that we like ourselves. We can get enthusiastic about them. But it's far more difficult to give a gift that the receiver will like, unless we know that person...
Swen et al. Clin Pharmacol & Ther. 2011;89(5):662-673. Cytochrome P450 Drug Interactions. Drug Interactions. Drug-drug interactions (DDI): Occurs when 2 or more drugs interact in such a way that the effectiveness and/or toxicity of one of those agents is affected.
Kees Neggers Managing Director SURFnet TERENA Networking Conference 6-9 June 2005, Poznan, Poland Linking the World with Light - the GLIF Challenge GLIF vision Linking the World with Light It is no longer sufficient to connect researchers to the internet,...
Changes between Yalta & Potsdam. Germany surrendered unconditionally. After FDR's death, Truman comes to power and is tougher on Soviets (lacks foreign policy knowledge) Churchill is replaced with new PM Clement Atlee (focused on domestic issues; loses India) Stalin exploits...
Electric Charge. Electric charge is a property that causes subatomic particles to attract and repel each other. By gaining or losing electrons atoms obtain charge. Gaining electrons means negative charge. Losing electrons means positive charge. This produces a net electric...
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