How to Significantly Increase Enrollment, Retention, and ...
How to Significantly Increase Enrollment, Retention, and Graduation Rates with Millennials Julius Hamlin Thomas Pond Assistant Principal CTE Director and Assistant Principal Sussex Central High School Colonial Heights High School Is Your School
The Best Kept Secret In Town? 2 EMBRACE Everything we do is Marketing! 3 CONSISTENT PERSISTANCE The Rain Effect! DR IP DRIP
P DRIP I DR DRIP P I R D 4 DRIPS Open House Tour
Presentation Conversation (in person or on the phone) Direct Mail (letter, post card, greeting card) Signage (sign, poster, flyer) Advertising (TV, radio, billboard, web banner) Website Visit Email Text Message 5 DRIPS ANYTHING that makes them think of
YOU! 6 ENROLLMENT FUNNEL Make each drip CONNECT BOLD PERSONAL FUN 7 ENROLLMENT FUNNEL What people remember 100% FEEL 50% TOLD
33% READ 8 ENROLLMENT FUNNEL WIFM Wha ts In It For Me? 9 MEET THE
MILLENNIAL S 10 MILLENNIAL GENERATION Lost Generation 1883-1900 111+ Greatest Generation 1901-1924 87-110 Silent Generation 1925-1942 69-86
Baby Boomer Generation 1943-1964 47-68 Generation X (MTV) 1965-1978 33-46 Generation Y (Millennial) 1979-2000 11-32 Generation Z (I-Generation) 2001-???? 0-10+ 11 MILLENNIAL GENERATION
Generation Y (Millennial) Echo Boom Generation 1979-2000 11-32 71 million Americans born (Baby Boom-76 million) Experience is Everything Friends = Family Prefer groups to one-on-one interaction Nurtured Unique Special Important Entitled Celebrate diversity
High expectations Rewrite the rules 12 MILLENNIAL GENERATION Generation Y (Millennial) 1979-2000 Extremely Tech Savvy - Connected Internet MySpace Facebook Twitter Blogging
Instant Messaging Text Messaging Video Games UNLIMITED OPTIONS 11-32 13 MILLENNIAL GENERATION Generation Y (Millennial) 1979-2000
11-32 According to: Connecting to the Net Generation (7,705 students) 97% own a computer 97% have downloaded music or media 49% regularly download music or media 94% own a cell phone 76% use instant messaging/social network sites 66% have a Facebook account 60% own a portable music device 34% use websites as primary news source 28% author a blog 44% read blogs
14 MILLENNIAL GENERATION Generation Y (Millennial) 1979-2000 11-32 According to: Connecting to the Net Generation (7,705 students) 58% create personal content weekly Websites Blogs
Videos 68% use cell phone to text message 50% prefer IM as primary source of communication 66% log on to IM several times per day 15% of IM users are logged in 24/7 37 average IM list size 15 MILLENNIAL GENERATION Generation Y (Millennial) Workforce Issues
1979-2000 11-32 Team-Oriented Work well in groups Good multi-tasking Insist on stimulating job environment Expect frequent rewards Work to live NOT Live to work Tuned into their own value Limited loyalty to employer Boss (no) / Coach or Mentor (yes)
16 MILLENNIAL GENERATION Generation Y (Millennial) Workforce Issues 1979-2000 11-32 According to a survey of hiring managers and human resource executives by CareerBuilders.com 85% feel Millennials have a strong sense of entitlement
than older workers Greatest Expectations Flexible work schedules More vacation or personal time Promotion within 1-year Higher pay 17 MILLENNIAL GENERATION Generation Y (Millennial) Workforce Issues 1979-2000
11-32 Mentoring Dos Supportive work environment Formal structure needed Lots of challenges provide structure Breakdown goals into steps Offer resources and info to meet challenge Interactive relationships High expectations Be prepared for demands Complaints = Demands 18
TRACKS ENROLLMENT DRIP DRIP EN TIO N EN RO L APPLICATION T
RE LM EN T DRIP DRIP 19 ENR SEPTEMBER
INTEREST LEVEL N TIO TE N K RE AC TR OLL ME N T TRA CK
APPLICATION FIRST DAY OF SCHOOL 20 ENRO LLME NT TRAC K APPLICATION
FIRST DAY OF SCHOOL RETENTION TRACK SEPTEMBER 21 22 END OF YEAR SEMESTER II FIRST DAY SEMESTER II SEMESTER I 11TH DAY
10 DAYS FIRST DAY SUMMER END OF YEAR / YEAR 2 BALANCE OF COMMITMENT YEAR BUILD EVERY RELATIONSHIP TO LAST APPLICATION RETENTION
WHY? To find and recruit a new student is 10 times: HARDER MORE EXPENSIVE TIME CONSUMING than it is to retain an existing student 23 FIRST FEW DAYS Curriculum
Fun Engagement Building Relationships RULES
24 FIRST FEW DAYS FUN ENGAGEMENT CURR. RULES 25 LIGHT AT THE END OF THE TUNNEL 1. Connecting the dots
everyday 2. Experiences 26 LIGHT AT THE END OF THE TUNNEL Create an engaging view of the light Must demonstrate to each student: What will their CAREER look like? Talents/skills Opportunities Advancement What will their LIFE look like? Experiences Freedoms
Opportunities 27 LIGHT AT THE END OF THE TUNNEL Demonstrate the light Experiences (cool) Guest speakers Field trips See it Feel it Hear it Experience it 28 LIGHT AT THE END OF THE TUNNEL
FOCUS FOCUS FOCUS FOCUS FOCUS START OF SCHOOL TO GRADUATION 29 THE WADE FACTOR
CALL TO ACTION 30 CALL TO ACTION Create a strong message of value DRIP that message consistently Guard your image/message Work together as a retention-driven organization Develop the WADE FACTOR YOU TEAM ORGANIZATION
31 Jim Lovell Apollo 13 Commander From now on, we live in a world where man has walked on the moon it wasnt a miracle, we just decided to go! 32 2011 Tools for Schools The content from this presentation was
presented by Mark C. Perna at the 2011 ACTE conference in St. Louis, MO. Contact Info: Mark C. Perna Tools for Schools, Founder/Author [email protected] www.MT4S.com 33
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