MII Beef Policy Paper Beef Forum 17th November 2016 1 Agenda Background Growth Potential Challenges & Opportunities Brexit & Response Other Policy Enablers Summary 2
Irish Beef Sector Economic Impact Supports > 70,000 beef farmers and > 10,000 jobs across processing , distribution and transport Most important indigenous industry - 2.4bn in exports in 2015 Spending on associated farm inputs and livestock trading almost entirely focussed on the Irish economy Huge multiplier effect sector is crucial to rural economy and regional development 35 beef processing facilities situated in rural towns/communities across the country 3 Source: Bord Bia Beef Sector Overall Price Development
Always a contentious issue Irish finished cattle price 35% higher in 2016 versus 2006 Move from ~90% of EU average in 2006 to now consistently in excess of EU Average price Ireland: 90% export dependent. Much of which is exported into EU markets where domestic cattle prices are below those prevailing in Ireland Source: Bord Bia 4 Beef Sector Growth Potential Beef +20% output growth > 500m increase in
exports +80,000t +3,000 jobs Food Harvest 2020: Beef export value has increased by >50% on baseline Further potential to grow our sector additional revenue and jobs Shared benefit increased producer margin and increased processor efficiency MII forecasts based on increase in beef output from dairy herd and the strategic importance of maintaining the suckler herd at existing levels Growth is already underway (increased calf registrations, increased cattle kill) Global population growth; Recovery in EU consumption; Lower EU production 5
Beef Processing Sector Transformation from a frozen commodity business in early 2000s to fresh food supplier to retail and food service customers across the UK and Europe 100m invested in past decade modern, efficient processing infrastructure to assist the industry in competing on a global scale Significant investment in feet on the street to develop European and International markets Investing in Innovation launch of new 8m Meat Technology Centre in Q1, 2017 Supports to sector, including: BETTER farm programme Work with Teagasc & ICBF Unproven bulls, Dairy beef sires, FCE, ADG
Suckler enterprise research work AA / HE bonus schemes Funding of Animal Health Ireland 6 CHALLENGES AND OPPORTUNITIES 7 Challenges & Opportunities Challenges Brexit Producer Viability / Adoption of Agri-tech advances / enterprise scale Beef Consumption and attacks on red meat
Market Access Sustainability / AMR Market requirements (specifications, Clean Livestock) Opportunities Global population growth and increasing protein demand Build on strong reputation grass-fed beef; safety, traceability, sustainability Leverage technical advances in breeding and production to drive producer profitability Improve efficiency through schemes/tools such as BDGP, Carbon Navigator etc.
New markets for Irish beef 8 Brexit Immediate Challenge Greatest and most immediate challenge facing the agri-food sector Immediate Sterling impact competitiveness of Irish beef Ireland most exposed EU Member State heavily dependent on UK market Urgent Government response needed Longer Term Trade & Market Access Future relationship between UK and EU-27
UK to enter Free Trade Agreements with others? Tariff Schedule & TRQs Existing EU TRQ arrangements (re-negotiate?) Iris hb mo eef exp st o sec sed tor ! Longer Term Technical Issues Certification (export direct to UK, transiting UK to Continent etc.) Regulatory divergence
Customs administration costs, supply chain impacts , etc. 9 Brexit (Cntd.) Immediate Focus Mitigating measures to help companies manage business and safeguard farmer incomes Significant additional resources / funding to maintain UK market share and target new markets Enterprise Stabilisation Fund & Employment Subsidy Scheme Address State Aid rules Increased focus on cost competitiveness (labour, insurance, regulatory, PSO levy etc.)
EU response? support for suckler herd which is most vulnerable 10 Other Policy Enablers 11 Market Access Export Dependence: 90% of beef exported Brexit: Game-changer. Demands radical response Maximise Value: no single market takes all the cuts therefore a full range of markets required to optimise overall value of carcase Growth Plans: extra volumes of beef = demand for increased market access Limit Exposure: address volatility (geopolitical developments, disease outbreaks,
introduction of non-tariff barriers, etc.) Target Markets: China, South Korea, Vietnam, Ukraine, Middle East Enhancing Access: Many existing certs have technical restrictions (e.g. Algeria, South Africa, Indonesia) which limit the potential, incl. age, BSE testing, SRM lists Market Access Approach & Resourcing: Director of Market Access. Irish Food Ambassador. Increased resources in DAFM, including specific veterinary resource 12 Producer Efficiency & Viability Producer viability is critical. Margin is a factor of market price, enterprise productivity & efficiency and direct supports
Key factors to address: Suckler herd productivity calving interval, calves per cow, age at first calving Dairy herd output maximise beef characteristics (terminal beef sire, sexed semen) Grass utilisation maximise use of our natural competitive advantage Market specifications including Quality Assurance, clean cattle, age, weight Knowledge Transfer Programme critical Disease control achieve and maintain an animal health status which optimises the 13 profitability of the sector. (Market Access & AMR also) Sustainability & Climate Change Climate change policies must recognise the sustainable grass-based production
system in Ireland compared to less sustainable beef production regimes elsewhere in the world Set industry/sector ambition to have the lowest CO2/kg of beef in the EU by 2025 Economic and environmental sustainability interlinked Tackle the key parameter of age at slaughter younger animals Continued roll-out and support for the Beef & Lamb Quality Assurance Scheme critical Must ensure that Irelands national climate change commitments do not impact negatively on the potential expansion of the sector 14 Consumption Challenge Challenge:
Falling consumption at EU level Negative anti-meat lobby 3-fold attack: Welfare, Health & Environment Addressing the Challenge: Promotion of Irish beef in key markets, building on strong sustainability credentials Grass-fed beef Highlight positive aspects of beef as part of balanced diet Meat & Health a key focus of Meat Technology Centre research programme
Increasing access to EU Promotional Programme 15 Trade Deals Welcome the European Commission report on the "Cumulative economic impact of future trade agreements on EU agriculture Essential that interests of EU and Irish agriculture not sacrificed by EU negotiators in the pursuit of trade deals Minimise TRQ volume access and ensure that any new access is on the basis of the natural fall of cuts Some trade deals beneficial to the beef sector (e.g. EU-Japan, Vietnam, etc.). Mercosur must be blocked. TTIP(?) potentially some benefits but must be cautious. SPS Chapter non-tariff barriers.
16 Competitiveness Investment: Address State Aid rules Access to finance Significant investment required by the sector Business Costs: Ireland out of line in many areas (energy, labour, insurance, finance, legal) National Competitiveness Council report need a champion at Cabinet level
Urgent action required by Government (even more so in the context of Brexit) Innovation/Skills: Research and innovation key to growth of the sector Funding must continue for FIRM programme Meat Technology Centre established Skills shortage 17 Summary Sector continues to make a huge contribution to the economy Much progress over last decade
Potential for significant growth process already underway Unprecedented challenge of Brexit needs immediate response Market Access essential to the success of the sector Action on other policy recommendations needed, to put the sector on a sound footing and to facilitate this growth Major shared agenda MII members committed to working with all stakeholders to achieve this potential 18 Thank You! 19
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