Mobile Development - OCLC

Mobile Development - OCLC

Research Library Mobile App Development Current conditions and strategic choices Bruce Washburn Software Engineer OCLC Research TAI CHI Webinar Series Technical Advances for Innovation in Cultural Heritage Institutions Theres something happening here Pandora Radio

Research 2 TAI CHI Webinar Series, 29 April 2010 Mobile Development Overview library, mobile, and app some definitions The landscape Native vs. Web apps The Hype Cycle Some suggestions Research

3 TAI CHI Webinar Series, 29 April 2010 Mobile Development Defining library The library catalog Library services in general The institution providing the library Links from the wider world Research 4

TAI CHI Webinar Series, 29 April 2010 Mobile Development The Library Catalog A scaled-down version of the full search interface Search result details are also limited Some indicate if titles are available Some provide a way to request an item Research 5

TAI CHI Webinar Series, 29 April 2010 Mobile Development The Library Catalog Research 6 TAI CHI Webinar Series, 29 April 2010 Mobile Development Library Services For mobile users, the catalog is not the only

service of interest Library hours, reserving a room or computer, checking out materials, paying fines, reading eresources Research 7 TAI CHI Webinar Series, 29 April 2010 Mobile Development Library Services Santa Clara County Library

Research 8 TAI CHI Webinar Series, 29 April 2010 Mobile Development The institution providing the library Promotion can work well for an institution-focused app, including library services A one stop shopping advantage Other app features provide gravitational pull

DukeMobile Research 9 TAI CHI Webinar Series, 29 April 2010 Mobile Development Links from the wider world Libraries surface in shopping apps A way for the library to be seen in the flow of popular apps, without the user having to focus first on the institution or

library RedLaser Research 10 TAI CHI Webinar Series, 29 April 2010 Mobile Development Links from the wider world Pic2Shop Research

CompareEverywhere 11 Book Bazaar TAI CHI Webinar Series, 29 April 2010 Mobile Development Defining mobile A medium, a concept, devices, networks Blurring distinctions between feature phones and smartphones The past: slow networks, constrained data entry, small screens

The future: fast networks, bigger screens, improved keyboard input, voice recognition Maybe it means ubiquitous, or always with me Research 12 TAI CHI Webinar Series, 29 April 2010 Mobile Development Smartphones are still outnumbered 2009 Phone Sales

iPhones: 25 million Other Smartphones: 148 million All Mobile Phones: 1 billion 1000 900 800 700 Devices sold (M)

Devices Sold 600 500 400 300 200 100 0 iPhones Other SmartPhones

Other Mobile Phones http://www.gartner.com/it/page.jsp?id=1306513 Research 13 TAI CHI Webinar Series, 29 April 2010 Mobile Development http://blog.quantcast.com/quantcast/2010/03/mobile-os-share.html Research 14

TAI CHI Webinar Series, 29 April 2010 Mobile Development Smartphones and web browsing http://metrics.admob.com/2010/03/february-2010-mobile-metrics-report/ Research 15 TAI CHI Webinar Series, 29 April 2010 Mobile Development Defining apps Convenient shorthand, or horrendous jargon, depending on your point of view

An application Might be a native program for a specific device Might be a website that is designed with mobile devices in mind Might be a widget, or an embedded feature in someone elses application Research 16 TAI CHI Webinar Series, 29 April 2010 Mobile Development Mobile Apps for Library Services Some libraries have a mobile web interface

A few libraries have developed native apps Many library websites are not mobile-friendly Research 17 TAI CHI Webinar Series, 29 April 2010 Mobile Development Mobile Web Apps Content is served by a website XHTML optimized for mobile Widely accessible Optimizations vary a lot May not be accepted by some mobile

marketplaces, e.g., the iTunes App Store Some mobile device features unavailable (Geolocation, local data storage, camera, interoperability with other native apps) Research 18 TAI CHI Webinar Series, 29 April 2010 Mobile Development Library mobile web apps New York Public Library Research

Univ. of Virginia Library 19 Victoria University TAI CHI Webinar Series, 29 April 2010 Mobile Development Mobile Native Apps Written for a mobile operating system, e.g., iPhone, Android, Palm, etc. Significant effort to support all mobile devices Mobile developer communities are growing Device features (camera, microphone, speaker, GPS) are all available

HTML5 technologies may push the pendulum back to web apps, for capable mobile browsers Research 20 TAI CHI Webinar Series, 29 April 2010 Mobile Development Library mobile native apps New LIS Books Research

DC Public Library 21 DukeMobile TAI CHI Webinar Series, 29 April 2010 Mobile Development Strategic Choices Access to a catalog or something else? Native or web app? One device or several? App code built, bought, or borrowed? How much to invest?

Research 22 TAI CHI Webinar Series, 29 April 2010 Mobile Development Native vs. Web Strong advocates of both Easy to get absorbed in the arguments As with most things in life, when determining which path to choose, the choice comes down to it depends Research

23 TAI CHI Webinar Series, 29 April 2010 Mobile Development Developing apps for one device Sometimes it makes good sense: You require a feature that only that device supports The devices market is big enough, for you You know all of your app users have the device Youre experimenting Research 24

TAI CHI Webinar Series, 29 April 2010 Mobile Development WorldCat Mobile Pilot Research 25 library mobile apps TAI CHI Webinar Series, 29 April 2010 Mobile Development The Gartner Hype Cycle

Represents the maturity and adoption of various technologies Term coined by Gartner, Inc. Five Phases, from trigger to productivity Research 26 TAI CHI Webinar Series, 29 April 2010 Mobile Development Gartner Research: Hype Cycle http://blogs.reuters.com/commentaries/2009/08/11/twitter-backlash-foretold/

Research 27 TAI CHI Webinar Series, 29 April 2010 Mobile Development artner Research: Hype Cycle of Emerging Technologies, July 2009 http://www.gartner.com/it/page.jsp?id=1124212 Research 28 TAI CHI Webinar Series, 29 April 2010 Mobile Development

Library Mobile App Hype Cycle Where are we? Research 29 TAI CHI Webinar Series, 29 April 2010 Mobile Development Expectation, then disappointment it is tempting to wish that this cycle of expectation and disappointment could be avoided. In fact, the cycle is an essential part of the innovation process. It is a collective measure of our goals, and the distance that must be

traversed in order to realize them. Saffo, Paul. Revolution the Hype Word of Computer Industry Advances." InfoWorld 4 Feb. 1991: 60. Print. Research 30 TAI CHI Webinar Series, 29 April 2010 Mobile Development iPhone Apps and the Long Tail The average iPhone or iPod Touch owner uses 5 to 10 apps regularly, according to Flurry, a research firm that studies mobile trends. This despite the surfeit of available apps: some 140,000 and counting.

Hafner, Katie. "When Phones Are Just Too Smart." The New York Times. The New York Times Company, 29 Jan. 2010. Web. 24 Feb. 2010.. http://www.nytimes.com/2010/01/31/fashion/31apps.html. Research 31 TAI CHI Webinar Series, 29 April 2010 Mobile Development iPhone Apps and the Long Tail Research

32 TAI CHI Webinar Series, 29 April 2010 Mobile Development What counts as success? More use, not just the same use on a different device Fewer clicks per transaction New uses Moving library services into the flow Research 33

TAI CHI Webinar Series, 29 April 2010 Mobile Development Promotion, Use, and Buzz http://www.youtube.com/watch?v=BZAbB1kJ-HU Research 34 TAI CHI Webinar Series, 29 April 2010 Mobile Development Some suggestions Mobile devices are reaching your content. Make

that work. Work with, and improve, existing library mobile applications. Dont disenfranchise users of mobile devices that tend not to browse the web. Study user needs, study results of use, and refactor accordingly. Report your study results to the library community. Research 35 TAI CHI Webinar Series, 29 April 2010 Mobile Development

What Makes a Great App? Pandora Radio Research 36 TAI CHI Webinar Series, 29 April 2010 Mobile Development Resources noted In Print Fenn, Jackie, and Mark Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. Boston, Mass: Harvard Business Press, 2008.

http://www.worldcat.org/oclc/213312226 Fling, Brian. Mobile Design and Development. Sebastopol, CA: O'Reilly Media, 2009. http://www.worldcat.org/title/mobile-design-and-development/oclc/318413920 Mobile Strategy http://m-strat.org/ Griffey, Jason. Mobile Technology and Libraries. New York: Neal-Schuman Publishers, 2010. http://www.worldcat.org/title/mobile-technology-and-libraries/oclc/498135636 Mobile Usability http://www.useit.com/alertbox/mobile-usability.html Research 37 TAI CHI Webinar Series, 29 April 2010

Mobile Development Resources noted Apps Book Bazaar http://itunes.apple.com/us/app/book-bazaar/id309067586 CompareEverywhere Visit the Android Market on an Android device DC Public Library http://itunes.apple.com/app/dcpl/id301077850 DukeMobile http://itunes.apple.com/app/dukemobile/id306796270 http://m.duke.edu iStanford http://itunes.apple.com/us/app/istanford/id292922029 Nashville Public Library

http://waldo.library.nashville.org/airpac/jsp/airpacIndex.jsp Research 38 TAI CHI Webinar Series, 29 April 2010 Mobile Development Resources noted Apps, continued NCSU Libraries MobiLIB http://www.lib.ncsu.edu/m New LIS Books http://itunes.apple.com/us/app/new-lis-books/id352102769 New York Public Library Mobile

http://m.nypl.org/ Pandora Radio http://itunes.apple.com/us/app/pandora-radio/id284035177 Pic2shop http://itunes.apple.com/us/app/pic2shop/id308740640 RedLaser http://itunes.apple.com/app/redlaser/id312720263 Santa Clara County Library http://sccl.boopsie.com Research 39 TAI CHI Webinar Series, 29 April 2010 Mobile Development

Resources noted Apps, continued UNC Library Mobile http://www.lib.unc.edu/m/ University of Virginia Library http://m.lib.virginia.edu/ Victoria University Library Mobile http://m.library.vu.edu.au/ WorldCat Mobile http://www.worldcat.org/wcpa/content/mobile/ Research 40

TAI CHI Webinar Series, 29 April 2010 Mobile Development Resources noted Development Resources Android Developers http://developer.android.com/index.html DC Public Library Labs iPhone Application http://dclibrarylabs.org/projects/iphone/ iPhone Dev Center http://developer.apple.com/iphone/index.action iUI iPhone web app library http://www.joehewitt.com/blog/introducing_iui.php MIT Mobile Web source code http://sourceforge.net/projects/mitmobileweb/ W3C Mobile Web Best Practices

http://www.w3.org/TR/mobile-bp/ Research 41 TAI CHI Webinar Series, 29 April 2010 Mobile Development Contact Bruce Washburn Software Engineer, OCLC Research, San Mateo CA [email protected] TAI CHI Webinar Series http://www.oclc.org/research/events/taichi.htm

Research 42 TAI CHI Webinar Series, 29 April 2010 Mobile Development

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