Negative Campaigns - Western Washington University
Negative Campaigns As a strategy Classic examples What lessons Always wrong? What effects?
Turnout Voter opinions Blow-back Negative Campaings Classic examples Begs questions: What is negative? What is unfair? Negative Campaigns
Classic examples LBJ Daisy Girl ad 1964 vs. Barry Goldwater Ad Just once What are voters supposed to hear? What did they hear? Vote LBJ, or theyll nuke your kid Negative Campaigns Classic Examples
Willie Horton 1988 Bush I vs. Dukakis Lee Atwater only question, which hand Just once (or twice) How define candidate?
Why able to define candidate? Negative Campaigns Classic examples Willie Horton Why did this one reach legend status?
Aired only once anonymously Spawned free coverage Woven into official message Opinion shifted Negative Campaigns Classic examples Bush v. Dukakis 1988 Willie Horton tip of genius iceberg Bush campaign could define an unknown
candidate (see Gary Hart 84, below) Dukakis made it easy on them TANK AD Media felt guilty, took it out on Bush I in 1992? Negative Campaigns? Dukakis had it coming? Tank photo among 100 photos that change the World Anne Frank portrait Fire hoses and dogs in Birmingham, AL Tienneman Square (tank standoff)
Negative Campaigns Classic example Jesse Helms, Hands 1990 US Senate vs. Harvey Gantt Context matters Helms campaign guilty of letters threatening black voters with jail if they voted qualifications dont matter
Negative Campaigns Classic examples Chambliss vs Max Cleland US Senate 2002 Karl Rove painting. Vietnam vet as unpatriotic Link conservative Dem to OsBL Could ad have happened if not for 9/11? Bill Clinton recently said MoveOn ad lowest thing since this Negative Campaigns
More recent examples 2004 National elections Karl Rove GOP, These are the stakes Democrats = you will die? at least thats how they spun it Negative Campaigns Recent examples Bush v. Kerry, 2004
SwiftBoat Vets Independent hit from 527 org Windsurfing Just for fun Policy content? No appeal to fear? Negative Campaigns Recent examples McCain 2008 Obama 2008
Negative Campaigns What lessons Some on winning side, some on losing side Potential to define a candidate Goldwater, Dukakis, Kerry Potential to de-mobilize (this may be goal) Potential for blowback Clinton 08 (3am ad)
Negative Campaigns When wrong What criteria to say, too negative? Fear Race
Religion Policy? Do we learn something(other than fear, race, religion..) The Virtue of Negative Ads What effects; Prof. John G. Geer Is there policy content/ learning To change, to hold accountable, to change status quo needs being critical Must have vetting
We are a visually illiterate society. … Three R's are nolonger enough.Our world is changing fast—faster thanwe can keep up with our historical modes of thinking andcommunicating.Visual literacy—the ability to both readand write visual information; the ability to learn visually;to...
Working within such tradition, we can argue that Samantha has made choices which are not communicatively effective. In other words, the meanings she could have construed but did not are just as significant as what she did chose. Genre -...
the people involved in your process - the stakeholders. Take time to . watch. your process, to observe the steps that the stakeholders overlook. Draft. a map using Visio or Excel. M. Current State Map. Current State Map. Verify. the...
They react with an acid to produce hydrogen gas in a redox reaction. Mg(s) + 2 H+ ... Inert-pair effect is common for the heavier elements and why lead is commonly +2 oxidation state. ... is a very strong acid,...
1) Mark Latonero, Human Trafficking Online: The Role of Social Networking Sites and Online Classifieds, 13 (2011) "None of these new technologies are in and of themselves harmful," but for those criminals searching for means of exploiting their victims, they...
Authentication of Key ResourcesOther Research Plan Sections - Instructions. If applicable to the proposed science, briefly describe methods to ensure the identity and validity of key biological and/or chemical resources used in the proposed studies. No more than one page...
Request publication of opening judgment or registration of judgment in public registers kept in another MS (Art. 21, 22) Request opening of secondary proceedings in other MSs (art. 29) Participate in secondary proceedings (Art. 32(3)) Request stay of the process...
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