R E TA I L IN D U S T RY W E B I NA R AGENDA 1. Level Set: Retail Industry Macro Trends 2. Retail Tech Trends 3. Challenges 1. 2. 3. 4. OmniChannel The New Store Front Big Data Security and Compliance 4. Specific Technology Solutions for Retail
5. Q & A with Devin and Dave Devin Williams Dave Hopper VP- Strategy, CNSG Sr. Director of Solutions Engineering, CNSG LEVEL SET Level-Set; Real Estate Macro-Industry RETAIL MACRO-INDUSTRY TRENDS Trends Bankruptcies slow and Acquisitions climb
Buying commodities gets easier.subscriptions, same day delivery, one-button purchase, etc The growing experiential side of retail experiences over tangible goods these days. Tangible items should tell a story, fit into their lifestyle or both Social media, chatbots, messengers; all change the online interaction of retail to consumer Datas role in decision making will grow, especially with tech like big data and machine learning maturing Growing private labels Competing in and with online malls/marketplaces Compliance and security continues to be big focus for the whole industry + GDPR! This industry is embracing technology! Tech is the center of competitive advantage, efficiency, customer retention and CSX in this industry arguable more than any other R E TA IL I N D U ST RY Level-Set; Real Estate
Macro-Industry TECH TRENDS Trends Omnichannel to Unified Commerce: Integrating across social media, store and web Chatbots; Meeting modern buyer expectations of quick response Mobile Payment, even in the store! Social Media is #1 seller of Subscription Retail Services Re-imagining
the brick and mortar experience: In store events with target demographics AR/VR, virtual mirrors, digital showrooms, instore guest WiFi Edge technology makeover; POS, Phones, Routers, FW, etc BRP 2017 Customer POS Survey R E TA IL I N D U ST RY Level-Set; Real Estate Macro-Industry TECH TRENDS Trends DATA and the Business: Better understanding the business and the customer
Delivering personalization and JIT inventory Sales and Operational decision making Integrating marketing, sales and customer support for personalized marketing, products and experiences Compliance and cyber security: Payment types and methods become more diverse Cloud in Retail: Scalability, security, visibility, cost control and DR BRP 2017 Customer POS Survey
R E TA IL I N D U ST RY Level-Set; Real Estate Macro-Industry OmniChanel & Unified Commerce Trends 2017 survey of over 2,000 online retail customers: 42% wanted to see companies use chat bots to answer their questions Consumers want to buy and be sold to across numerous channels, not just online stores Subscription retail sales are driven by social media Buyers list social media as the #1 influencer of their decision to purchase subscription services
Customers expect a personalized approach and fast response: Integrate sales, support and marketing + omnichannel delivers a personalized marketing, shopping and support experience Develop in-store mobile apps to identify, capture and suggest SERVICES FOR Level-Set; Real Estate Macro-Industry ONLINE & OMNICHANNEL Trends Application Development and Integration with Eagle Dream Leverage Expedient for Secure IaaS and DRaaS on Critical Services Integrate Channels, Enable Collaboration and Improve Customer Experience
REIMAGINING THE Level-Set; RealSTOREFRONT Estate Macro-Industry Trends Tesla with in-store interactive tech like driving simulation Restoration Hardware with virtual showroom Walmart Scan and Go No-clerk-stores like Whole Foods AR for Virtual Fitting Rooms and Mirrors like RayBan Guest WiFi as an available in-store service up over 1000% in 2 years In-Store Events drive foot traffic for little known brands, in younger demographics typically. ______________________________________ These initiatives are hot because they differentiate through experience; usually has nothing to do with
the products they sell!!! REIMAGINING THE Level-Set; RealSTOREFRONT Estate Macro-Industry Trends Shrink store infrastructure footprint with consolidated appliance Improve new in store service performance with application policy Improve in-store security Reduce cost per meg Cameras WiFi PCs Managed IT
Stand up connectivity in days not weeks confidence as critical, connectivitybased services move to the store Level-Set; Real Estate Macro-Industry DATA & RETAIL Trends The ability to analyze customer behavior and obtain valuable insights from your data can help you assess risk, reduce costs and make better business decisions. IoT extends these capabilities out to your supply chain and web presence/apps Big Data is not cheap and ROI can be difficult because the proper expertise is expensive and lacking
Level-Set; Real EstateSuggestive Macro-Industry DATA= Real-Time Selling Trends Example Use cases: Instore WiFi ID to Suggestive Sale Personalizing the instore and web experience Operational and supply chain insight for JIT Inventory Better marketing ROI and conversion rates Customer Journey Tracking Next 3 Years: 75% of Retailers plan to use WiFi to identify customers in-store 71% plan to use in-store mobile apps for the same purpose
BRP 2017 Customer POS Survey SERVICES FOR Level-Set; Real Estate Macro-Industry BIG DATA & IoT Trends Soaring Eagle for Big Data infrastructure initiatives Rackspace for consultation, hosting and delivery of eCommerce, BI and IoT services www.rackspace.com/industry/retail Booze Allen Hamilton
Ranks Level-Set; Real Estate Macro-Industry Top 2018 Retail Security Threats: Trends 1st 2nd 3rd 4th Point-of-Sale Breach (typically via Malware laced phishing scheme) Website Outages
Retail and Bank Account Takeover Return and Refund Fraud Level-Set; Real Estate Macro-Industry COMPLIANCE & CYBER SECURITY Trends Verizon says that retail only accounts for 4.8% of data breaches vs 24% for financial services They get more attention because they are household names Only retail has to notify the public about breaches, causing an inaccurate assumption that retail breaches happen more often than they do. Attacks are up 30% in retail n 2018 over 2017 already! Top of Mind to consumers = top of mind to executives:
One Example- NRF 2017 study found that 93% of retailers planned to leverage point-to-point encryption to protect card data GDPR= New Challenges to consider Financial Impact increases Time to report incident decreases Mandate to remove all client data post-breach at their request, introduced DDoS attacks increasing and are crippling to ecommerce during peak season SERVICES FOR Level-Set; Real Estate Macro-Industry COMPLIANCE & CYBER SECURITY Trends
Cybersecurity Managed Services for DDoS, Web and POS Protection Compliant and Secure Hosting Assess, Monitor, Detect and Remediate RETAIL? Think CLOUD!! Security and Compliance- maintained by the provider Rapid Scalability- rolling out new services quickly or bursting to meet demand to offset seasonality Ecommerce and Mobile App hosting Integrated/centralized POS Cost control and Lower fixed costs Business Continuity/DR Level-Set; Real Estate Macro-Industry Other Suppliers
to Consider in Retail Trends Q/A Q/A Any Questions? Thank you Join us for next month, Retail Thank You! BE SURE TO JOIN US FOR NEXT MONTHS INDUSTRY WEBINAR:
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