Social Media Analytics Tori Hatch, Sam Lile, Hannah

Social Media Analytics Tori Hatch, Sam Lile, Hannah

Social Media Analytics Tori Hatch, Sam Lile, Hannah Markle, Eddie Johnson The Importance of Social Media

Analytics Social Media Analytics 3.48 billion users 99% of Fortune 500 companies use social media Connect with customers

Understand users habits Analytics Overview Value Problems Potential customers

New marketing strategies Inconsistent metrics Limited content control Limitations

Number of fans does not equal success Immeasure video impact How far is too far? Cambridge

Analytica Aggregate Facebook data 4,000 - 5,000 data points on every US voter Psychographic profiling

Finding Ads in Instagram Summary Findings/Conclusions Future of Social Media Analytics Useful Information

References https://heidicohen.com/fortune-500-social-media-research/ https://sproutsocial.com/insights/social-media-metrics/

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