Business plan for Coast Guard Auxiliary Flotillas Todays

Business plan for Coast Guard Auxiliary Flotillas Todays

Business plan for Coast Guard Auxiliary Flotillas Todays Auxiliary The Auxiliary is "NOT Auxiliary". your fathers Funding issues are now a major issue to the success of the Auxiliary and its value to the Coast Guard.

The Coast Guard needs the Auxiliary and the Auxiliary needs the Coast Guard. With that being said, how do we effectively, efficiently and financial do what is necessary to sustain and grow D11SR and its value in this AOR. The content will include Income / Expenses The relationship between recruiting and retentions. Active members and inactive members, quorums and membership rolls. Recruiting Values from Public

Affairs, Public Education, Vessel Commandants Vision Charting the Course of the United States Coast Guard We are defined by our Missions, People and Heritage. We will selflessly serve our Country and perform our duties in a manner that secures the trust and confidence of mariners and citizens alike. We will set a course that steadies the Service, honors our profession, strengthens our partnerships, and respects our Shipmates. Semper Paratus

Coast Guard Mission Statement To administer the various bridge statutes, environmental laws of the United States, pertinent regulations and policies in a timely, courteous, responsive and professional manner. This mission will contribute to the development of a safer, more efficient and convenient marine and land transportation system that will effectively utilize and conserve the

nations resources in a cost efficient manner, while providing for the wellbeing, general safety, security, and The 4 Ps of Marketing 1. Using the 4 P's of marketing the flotilla when recruiting: product, price, placement, promotion. 2. The "opportunity loss" when flotilla members are working hard, but not on the core missions of the Auxiliary. Finally, is there a way to measure a Flotilla's "return on investment in a tangible way. Marketing Your Flotilla

Marketing your Flotilla is about how you position it to satisfy your AORs needs. There are four critical elements in marketing your Flotilla. They are the four Ps of marketing. 1. Product. The right product/service to satisfy the needs of your AORs target customer. 2. Price. The right product/service offered at the right price. 3. Place. The right product/service at the right price available in the right AOR place for the potential member/boater. 4. Promotion. Informing potential Member/Boater of the availability of the services, its price and its place.

Product 1. What features are considered basic features by your customers (ones that must be offered)? 2. What features are missing from the existing product/service choices in the market place? How can your product/service address this gap? 3. What are the key features/benefits of your product and service, especially as they compare to what your competitors are supplying? 4. How can your product/service give you an advantage in the marketplace?

Price 1. How sensitive is your target market to changes in prices? 2. How does your expected pricing compare to your competitions pricing? 3. Will pricing make your business special? 4. How will your products/services provide a better price-performance balance than your competitors products/services? Place

1. What promotion efforts are most effective for your target market? 2. How can your promotion strategy give you an advantage in the marketplace? Further Assessment Your Product Your Competitors Product Advertising, Radio, Television, Print, Electronic, Word of Mouth, Generic, Public Relations, Personal Selling, Sales Promotion Promotions

1. What promotion efforts are most effective for your target market? 2. How can your promotion strategy give you an advantage in the marketplace? The four Ps Product, Price, Place, and Promotion should work together in your marketing mix. Often, decisions on one element will influence the choices available in others. Selecting an effective mix for your market will take time and effort, but these will pay off as you satisfy customers and create a profitable business. The worksheets that follow will help you construct your marketing plans. Once you have a good marketing mixthe right product at

the right price, offered in the right place and promoted in the right wayyou will need to continue to stay on top of market changes and adopt your marketing mix as necessary. Marketing is a part of your venture that will never end. Flotilla Business Plan The content would include Income / Expenses, the relationship between recruiting and retentions, active members and inactive members, quorums and membership rolls. Recruiting Values from Public Affairs, Public

Education, Vessel Exams, etc. Executive Summary Current position {Enter text} Competitive advantage

{Enter text} Growth plan {Enter text} Business Plan The content should include: Income / Expenses Consider the relationship between: Recruiting and retentions, average age, active members and inactive members, quorums and membership rolls. Recruiting Values from: Public Affairs, Public Education, Vessel Exams, etc.

Business background Flotilla History {Enter text} Goals Business strategy

Tactics {Enter text} Strategic impact {Enter text} E-commerce and technology {Enter text} Core values {Enter text}

Credibility and risk reduction {Enter text} My team Management structure {Enter text} Current team SWOT and Critical Factors Strengths I will maximise them by:

{Enter text} {Enter text} Weaknesses I will maximise them by: {Enter text} {Enter text} Opportunities

I will maximise them by: {Enter text} {Enter text} Threats I will maximise them by: {Enter text} {Enter text}

Market Research Market research {Enter text} Market Analysis

Market analysis {Enter text} Market opportunity {Enter text} Market structure {Enter text} Market size and outlook {Enter text}

Future markets Local Market structure {Enter text} Size and outlook {Enter text} Financial Plan Cost {Enter text} Funding {Enter text} Profit and loss forecast

First Second year year Third year Estimated sales ${Enter} ${Enter} ${Enter}

Estimated costs ${Enter} ${Enter} ${Enter} Estimated profit/ loss ${Enter} ${Enter} ${Enter}

Recently Viewed Presentations

  • Contemporary Women Filmmakers Some Key Examples: Susanne Bier

    Contemporary Women Filmmakers Some Key Examples: Susanne Bier

    Susanne Bier (1960- ) is a Danish film director. She studied at the Bezalel Academy of Arts & Design in Jerusalem and also studied architecture in London before attending film school at the National Film School of Denmark (a 1987...
  • Upper Cervical Spine Fractures Originally created by Daniel

    Upper Cervical Spine Fractures Originally created by Daniel

    Originally created by Daniel Gelb, MD January 2006 Updated by Robert Morgan, MD; November 2010 C1C2 Segmental Instrumentation Posterior C1-C2 fusion with polyaxial screw and rod fixationAuthors:Harms,J.; Melcher,R.P.Source:Spine, 2001, 26, 22, 2467-2471, United States . . pedicle Pars Trans-articular C2...
  • PowerPoint 演示文稿 - cstnet.cn

    PowerPoint 演示文稿 - cstnet.cn

    In this example, the version number is 12.0 (3). The final part of the name is the file extension. The .bin extension indicates this file is a binary executable file. The Cisco IOS software naming conventions, name part field meaning,...
  • Reducing the Gap Between Statistics and Analytics in the ...

    Reducing the Gap Between Statistics and Analytics in the ...

    Statistics as a way of thinking and problem-solving. Use a problem-solving framework such as DCOVA (see References 1 - 5): D. efine. your business objective and the variables for which you want to reach conclusions. C. ollect. the data from...
  • Death Reigned Adam & Christ Adam & Consequences

    Death Reigned Adam & Christ Adam & Consequences

    1. While man does not inherit the sins of adam, we do have to deal with the consequences of the sin. 2. However, man doesn't have to pay the eternal price for them, obedience to the gospel allows man to...
  • XMPI Manual Chp. 9

    XMPI Manual Chp. 9

    Statistics Norway Training Programs for Statistical Competency Development in STI of Korea, STI Korea, Setting up in-house training: Some issues to consider, Statistics Norway Towards a Knowledge Builders' Competence, ISTAT Training Programme in Statistical Skills -towards top statistical know-how and...
  • Kinetic Theory

    Kinetic Theory

    Definition: is a measure of the average kinetic energy of the particles of a substances. The specific form of KE concerning Kinetic Theory of Matter is thermal energy. Thermal energy is particle motion at the molecular scale. Temperature is only...
  • CSCI 4717/5717 Computer Architecture

    CSCI 4717/5717 Computer Architecture

    CSCI 4717/5717 Computer Architecture Topic: Cache Memory Reading: Stallings, Chapter 4 Characteristics of Memory "Location wrt Processor" Inside CPU - temporary memory or registers Inside processor - L1 cache Motherboard - main memory and L2 cache Main memory - DRAM...