Blockchain Loyalty 1Commercial-in-Confidence 2017 LoyaltyX The problem: Loyalty
Blockchain Loyalty 1Commercial-in-Confidence 2017 LoyaltyX The problem: Loyalty programs are failing to deliver. Disillusion 2Commercial-in-Confidence 2017 LoyaltyX Saturation & Homogenisation. Marketing Assault 2 The solution 3 Disillusion
Genuine Value Saturation & Homogenisation Differentiation Marketing Assault Permission Marketing 3Commercial-in-Confidence 2017 LoyaltyX Our research: The dominant loyalty currency of the day is periodically replaced with something better. Ancient Egypt Workers rewarded with physical bread & beer tokens
4 1793 1872 1896 1981 1987 Merchant customers rewarded with copper tokens Grand Union Tea Company customers rewarded with tickets S&H Green Stamp
members rewarded with stamps American Airlines frequent flyers rewarded with miles South West Airlines frequent flyers rewarded with points 4Commercial-in-Confidence 2017 LoyaltyX 5 For the first time, we can support digital currencies which can be trusted 5Commercial-in-Confidence 2017 LoyaltyX
Our research: Early players 6Commercial-in-Confidence 2017 LoyaltyX 6 Our research: Unify Rewards 7 - University Of NSW (Sydney) Q4-17 - Members earned Ether cryptocurrency for transacting at 12 campus retailers. 78% rating for motivating spend at retailers vs 59% for their favourite loyalty
program 7Commercial-in-Confidence 2017 LoyaltyX 85% likelihood to recommend to family & friends vs 57% for their favourite loyalty program 86% rating cryptocurrency more appealing than loyalty points The solution 8
A disruptive loyalty program built on the Blockchain, which rewards members with cryptocurrency for their spend & their attention Transact at retail partners Load credit cards Transact with affiliates Store & sell personal data 8Commercial-in-Confidence 2017 LoyaltyX Spend at retail partners Sell on a trading exchange Load other crypto Hold & speculate With finite supply, an increase in demand immediately translates into an increase in value
Price S P 2 P 1 D2 D 1 Quantity 9Commercial-in-Confidence 2017 LoyaltyX 9 A currency that grows in value as membership grows Value yp Cr to y
nc e r r cu Major p rogram points Increase In Popularity Commercial-in-Confidence 2017 LoyaltyX 10 1 0 How it works: Our new promotional model, which reinvents advertising. Members earn ABC Coins for submitting data into their personal data wallet:
Links to Social Media accounts Demographic, plus likes & interests via surveys and Scanned games receipts from major retailers Their purchase data is also added Commercial-in-Confidence 2017 LoyaltyX 11 Brands identify members to target with segmentation tool: Geolocation Social media profile Transaction
history Likes & interests Demographics 1 1 Member invited to accept promotional offer from brand: Member receives & and agrees to view offer Member earns bonus coins for their attention . . . plus more coins if they take-up offer. How it works: The App will attract a massive injection of value into the program.
The member downloads the ABC Coins App and can deposit other major cryptocurrencies such as Bitcoin 1 2 which they can then seamlessly spend at retail partners. The global cryptocurrency market will exceed 1 trillion in 2018*. Lets make it easy for consumers to spend their crypto-balances with participating retailers. *CNBC Commercial-in-Confidence 2017 LoyaltyX
12 Technology 1 3 ECommerce Platform Loyalty Corp Member Platform Account & Coin Balance Coin App with Mobile Pay Secure Switch & EFTPOS
Integration Gamificatio n Gift Cards Member Comms Blockchain Platform Commercial-in-Confidence 2017 LoyaltyX 13 EFTPOS API Redeem Retail Partner Point of
Sale Trading Exchange Is a decentralised loyalty program possible? Commercial-in-Confidence 2017 LoyaltyX 14 1 4 1 5 Thank You Commercial-in-Confidence 2017 LoyaltyX 15
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