UNIVERSUM STUDENT SURVEY 2012 University Report US Undergraduate

UNIVERSUM STUDENT SURVEY 2012 University Report  US Undergraduate

UNIVERSUM STUDENT SURVEY 2012 University Report US Undergraduate Edition Michigan Technological University Engineering WWW.UNIVERSUMGLOBAL.COM ANNUAL RESEARCH CONSULTING PROJECTS UNIVERSUM IN THE WORLD Universum Communications 2 ABOUT US Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field of employer branding and talent research. Our purpose is to improve the communications between students, career services and employers. We believe that career choice is one of the most important decisions in a students life. We therefore want to provide students with information and support career services in their role. We also believe that companies need to understand student expectations, to adjust their offering and working environment to attract potential candidates and meet their resourcing needs. Our role is threefold: 1) we provide students with information on companies, 2) support career services in their role and 3) help companies to develop their employer value. 3 1. METHODOLOGY METHODOLOGY & & KEY KEY FINDINGS FINDINGS 2. UNIVERSITY EXPERIENCE 3. STUDENTS CAREER & COMMUNICATION PREFERENCES 4. EMPLOYER RANKINGS 5. STUDENTS EMPLOYER PREFERENCES 6. APPENDIX METHODOLOGY & KEY FINDINGS Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University METHODOLOGY & TARGET GROUPS FIELD PERIOD: November 2011 to March 2012 NO. OF EDUCATIONAL INSTITUTIONS INCLUDED: 320 THE QUESTIONNAIRE Created with 24 years of experience, extensive research within HR, focus groups and communication with both our clients and students. Global perspective - local insight. Comprised of closed-ended questions with an extensive list of alternatives and an Other option.

Base of the group Group 1 Michigan Technological University DATA COLLECTION Conducted via an on-line survey. The online link was distributed primarily via university contacts (career centers and the educational institutions). 360 Group 2 Total WEIGHTING: In our data collection we set Number of respondents 7,887 targets by main field of study and educational institution. In order to provide our clients with reliable data in each market and to get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the target groups. Universum Communications 5 METHODOLOGY & KEY FINDINGS KEY FINDINGS MICHIGAN TECHNOLOGICAL UNIVERSITY 30% women and 70% men Average age: Average perceived GPA: Average expected annual salary: 3.2 57,166 USD Top actual communication Career fairs Employer websites TV advertisements channels: Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University 20.3 years

Top career goals: To have work/life balance To be secure or stable in my job To be dedicated to a cause or to feel that I am serving a greater good Most preferred industries: Engineering and manufacturing Aerospace and defense Automotive Universum Communications 6 METHODOLOGY & KEY FINDINGS Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University KEY FINDINGS TOTAL 36% women and 64% men Average age: Average perceived GPA: Average expected annual salary: 3.4 59,816 USD Top actual communication Employer websites Career fairs TV advertisements channels: 20.6 years Top career goals: To have work/life balance To be secure or stable in my job To be dedicated to a cause or to feel that I am serving a greater good Most preferred industries: Engineering and manufacturing Aerospace and defense Automotive Universum Communications 7 METHODOLOGY & KEY FINDINGS Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University

AGE & GENDER AVERAGE AGE Michigan Technological University 20.3 years GENDER Michigan Technological University Total 30% 36% 70% 64% Total 20.6 years Female ? Male SURVEY QUESTIONS What is your year of birth? What is your gender Universum Communications 8 METHODOLOGY & KEY FINDINGS Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University ETHNICITY 90% White/Caucasian American Indian/Alaskan Native 63% 10% 2% 10% 15% Asian/Native Hawaiian or Pacific Islander Black/African American Asian-Indian 10% 7% 3%

Latino/Hispanic Middle Eastern Other I do not wish to say ? 13% 2% 1% Michigan Technological University 3% Total SURVEY QUESTION How would you classify your ethnic background? Universum Communications 9 METHODOLOGY & KEY FINDINGS Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University AREA OF STUDY ENGINEERING (1/2) Area of study Mechanical Engineering Civil Engineering Chemical Engineering Electrical Engineering Biomedical Engineering Environmental Engineering Materials Engineering Computer Engineering Engineering Technology Biological Engineering/Bioengineering Construction Aerospace Engineering/Aeronautics Electronics Engineering Biomolecular Engineering ? Michigan Technological University 36% 17% 13% 11% 9% 9% 6% 2% 2% 1% 1% 1% 1% 0%

Total 24% 13% 14% 11% 9% 4% 3% 6% 1% 4% 2% 7% 1% 1% SURVEY QUESTION What is your major(s)/main area(s) of study? Universum Communications 10 METHODOLOGY & KEY FINDINGS Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University AREA OF STUDY ENGINEERING (2/2) Area of study Engineering Management Industrial Engineering/Design Manufacturing Engineering Petroleum Engineering Physics Engineering Software Engineering Architectural Engineering Astronautical Engineering General Engineering Nuclear Engineering Packaging Systems Analysis & Engineering Undeclared Other Engineering ? Michigan Technological University 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

0% 3% Total 1% 7% 1% 2% 1% 1% 2% 0% 0% 1% 0% 1% 1% 3% SURVEY QUESTION What is your major(s)/main area(s) of study? Universum Communications 11 METHODOLOGY & KEY FINDINGS Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University TOP EDUCATIONAL INSTITUTIONS TOTAL University Total University Total Georgia Institute of Technology Purdue University Virginia Tech University of Puerto Rico University of Michigan - Ann Arbor Texas A&M University Arizona State University Pennsylvania State University North Carolina State University - Raleigh Iowa State University University of Illinois at Urbana - Champaign Missouri University of Science & Technology Auburn University Michigan Technological University University of Florida 3.00% 2.21% 2.19% 2.05% 1.95% 1.93% 1.84%

1.75% 1.69% 1.55% 1.55% 1.52% 1.51% 1.45% 1.31% University of Washington - Seattle Colorado School of Mines University of Wisconsin - Madison Oregon State University University of California - Berkeley New Jersey Institute of Technology California State University - Long Beach Cornell University Clemson University University of Arizona University of Colorado - Boulder Rensselaer Polytechnic Institute University of Maryland - CollegePark Michigan State University Texas Tech University 1.30% 1.24% 1.23% 1.17% 1.16% 1.11% 1.02% 1.01% 0.99% 0.99% 0.98% 0.96% 0.95% 0.95% 0.94% ? SURVEY QUESTION ! Which educational institution do you attend? Universum Communications PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions 12 1. METHODOLOGY & KEY FINDINGS 2. UNIVERSITY UNIVERSITY EXPERIENCE EXPERIENCE 3. STUDENTS CAREER & COMMUNICATION PREFERENCES 4. EMPLOYER RANKINGS 5. STUDENTS EMPLOYER PREFERENCES 6. APPENDIX

UNIVERSITY EXPERIENCE Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL UNIVERSITY 10% Once 22% 31% 2-5 times 57% 30% 6 or more times 10% 26% None 10% 3% Not planning to visit Virtually 1% Physically ? SURVEY QUESTION How often have you used your campus career services or attended event/work-shops hosed by them this year? Universum Communications 14 UNIVERSITY EXPERIENCE Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University CAREER SERVICES SATISFACTION BY TYPE OF SERVICE CAREER ADVISING EMPLOYMENT ADVISNING 1% 1% Not at all satisfied 1 Not at all satisfied 1 3%

2% 7% 4% 2 2 8% 6% 26% 12% 3 3 24% 18% 28% 32% 4 4 30% 35% 27% 45% Very satisfied 5 Very satisfied 5 21% 11% Not applicable 31% Michigan Technological University Total 5% Not applicable 14% ? Michigan Technological University Total 8% SURVEY QUESTION

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied Universum Communications 15 UNIVERSITY EXPERIENCE Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University CAREER SERVICES SATISFACTION BY TYPE OF SERVICE CAREER/JOB FAIRS INTERNSHIP POSTINGS 3% 1% Not at all satisfied 1 Not at all satisfied 1 3% 1% 6% 1% 2 2 9% 4% 19% 11% 3 3 21% 17% 32% 24% 4 4 30% 33% 38% 62% Very satisfied 5 Very satisfied 5 32% 3%

Not applicable 40% Michigan Technological University Total 2% Not applicable 5% ? Michigan Technological University Total 5% SURVEY QUESTION Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied Universum Communications 16 UNIVERSITY EXPERIENCE Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University CAREER SERVICES SATISFACTION BY TYPE OF SERVICE JOB POSTINGS RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE) 3% 2% Not at all satisfied 1 Not at all satisfied 1 3% 3% 7% 11% 2 2 9% 9% 22% 23%

3 3 24% 27% 33% 31% 4 4 32% 31% 30% 27% Very satisfied 5 Very satisfied 5 25% 5% Not applicable 7% ? 23% Michigan Technological University Total 6% Not applicable 8% Michigan Technological University Total SURVEY QUESTION Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied Universum Communications 17 UNIVERSITY EXPERIENCE Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University CAREER SERVICES SATISFACTION BY TYPE OF SERVICE CAREER SERVICES WEBSITE WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.) 1% 1%

Not at all satisfied 1 Not at all satisfied 1 2% 3% 3% 7% 2 2 7% 9% 16% 21% 3 3 20% 24% 31% 36% 4 4 32% 32% 41% 30% Very satisfied 5 Very satisfied 5 25% 5% Not applicable 28% Michigan Technological University Total 8% Not applicable 11% 7%

? Michigan Technological University Total SURVEY QUESTION Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied Universum Communications 18 UNIVERSITY EXPERIENCE CAREER SERVICES SATISFACTION BY TYPE OF SERVICE Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University EMPLOYER INFORMATION SESSIONS 1% Not at all satisfied 1 2% 6% 2 8% 17% 3 22% 37% 4 32% 35% Very satisfied 5 26% 5% Michigan Technological University Total Not applicable 10% ? SURVEY QUESTION Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied Universum Communications 19 UNIVERSITY EXPERIENCE Universum Student Survey 2012 University Report

US Undergraduate Edition Engineering Michigan Technological University OVERALL SATISFACTION 1% Poor 2% 6% Fair 13% 29% Good 34% 44% Very good 34% 20% Excellent Michigan Technological University 16% Total ? SURVEY QUESTION How would you rate the career services offered at your school? Universum Communications 20 1. METHODOLOGY & KEY FINDINGS 2. UNIVERSITY EXPERIENCE 3. STUDENTS STUDENTS CAREER CAREER & & COMMUNICATION COMMUNICATION PREFERENCES PREFERENCES 4. EMPLOYER RANKINGS 5. STUDENTS EMPLOYER PREFERENCES 6. APPENDIX STUDENTS CAREER & COMMUNICATION PREFERENCES Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University MOST PREFERRED INDUSTRIES 72% Engineering and manufacturing

67% 25% Aerospace and defense 24% 20% Automotive 13% 16% Construction and materials 11% 14% Industrial engineering 11% 12% Oil & Gas 12% 11% Chemicals 12% 10% Pharmaceuticals and biotech Industrial metals and mining Educational and research institutions ? 12% 8% 2% 6% Michigan Technological University 7% Total SURVEY QUESTION In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives Universum Communications 22 STUDENTS CAREER & COMMUNICATION PREFERENCES Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University

PREFERRED SIZE OF EMPLOYER Micro employer (Less than 10 employees) 2% 1% Small employer (10-100 employees) 14% 13% 46% Medium-sized employer (100-500 employees) Big employer (500-1000 employees) Macro employer (More than 1000 employees) ? 37% 18% 26% 21% 23% Michigan Technological University Total SURVEY QUESTION What size of employer would you prefer working for when choosing your first employment? Please select only one alternative Universum Communications 23 STUDENTS CAREER & COMMUNICATION PREFERENCES Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University CAREER GOALS MICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL 63% To have work/life balance 61% 61% To be secure or stable in my job 50% 40% To be dedicated to a cause or to feel that I am serving a greater good

39% 32% To be competitively or intellectually challenged 39% 25% To be a leader or manager of people 27% 25% To be entrepreneurial or creative/innovative 28% 24% To be a technical or functional expert To have an international career To be autonomous or independent ? 21% 8% 13% 7% Michigan Technological University 10% Total SURVEY QUESTION Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives Universum Communications 24 STUDENTS CAREER & COMMUNICATION PREFERENCES Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University CAREER GOALS 2012 VS. 2011 MICHIGAN TECHNOLOGICAL UNIVERSITY 63% To have work/life balance 65% 61% To be secure or stable in my job 48% 40% To be dedicated to a cause or to feel that I am

serving a greater good 39% 32% To be competitively or intellectually challenged 35% 25% To be a leader or manager of people 24% 25% To be entrepreneurial or creative/innovative 26% 24% To be a technical or functional expert To have an international career To be autonomous or independent ? 28% 8% 11% 7% Michigan Technological University 2012 6% Michigan Technological University 2011 SURVEY QUESTION Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives Universum Communications 25 STUDENTS CAREER & COMMUNICATION PREFERENCES Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University CAREER GOALS 2012 VS. 2011 TOTAL 61% To have work/life balance 58% 50% To be secure or stable in my job 52% 39%

To be dedicated to a cause or to feel that I am serving a greater good 36% 39% To be competitively or intellectually challenged 39% 28% To be entrepreneurial or creative/innovative 25% 27% To be a leader or manager of people 24% 21% To be a technical or functional expert To have an international career To be autonomous or independent ? 24% 13% 13% 10% 10% Total 2012 Total 2011 SURVEY QUESTION Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives Universum Communications 26 STUDENTS CAREER & COMMUNICATION PREFERENCES Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University EXPECTED ANNUAL SALARY Michigan Technological University 57,166 USD Total 59,816 USD ? SURVEY QUESTION What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? Universum Communications

27 STUDENTS CAREER & COMMUNICATION PREFERENCES Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University ACTUAL COMMUNICATION CHANNELS TOP 10 53% Career fairs 42% 50% Employer websites 47% 30% TV advertisements Employer presentations on campus 31% 24% 20% 23% Career guidance websites News print media advertisements Recruitment brochures Career guides/books University press & student organisation publications Social networks/communities ? 22% 19% 18% 18% 18% 18% 18% 17% 17% 16% Michigan Technological University 24% Total SURVEY QUESTION Through which channels have you learnt about these employers? Please select as many alternatives as applicable Universum Communications

28 1. METHODOLOGY & KEY FINDINGS 2. UNIVERSITY EXPERIENCE 3. STUDENTS CAREER & COMMUNICATION PREFERENCES 4. EMPLOYER EMPLOYER RANKINGS RANKINGS 5. STUDENTS EMPLOYER PREFERENCES 6. APPENDIX EMPLOYER RANKINGS Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University CONSIDERED EMPLOYER RANKING MICHIGAN TECHNOLOGICAL UNIVERSITY TOP 30 Rank 2012 Percent 2012 Trend Caterpillar Inc. Ford Motor Company 1 2 42.69% 40.06% 6 3 General Motors 3M 3 4 38.60% 37.13% NASA Boeing John Deere Chrysler 5 6 6 8 35.09% 33.33% 33.33% 32.16%

DOW Chemical General Electric Kimberly Clark BMW 9 10 11 12 30.70% 29.82% 28.36% 24.85% U.S. Department of Energy Shell Oil Company Volkswagen 12 14 15 24.85% 22.51% 22.22% Employer ? NEW NEW Rank 2012 Percent 2012 Google Marathon Oil 16 17 21.35% 20.76% -6 24 -1 -3 Johnson & Johnson Exxon Mobil Corporation 18 19 20.18% 19.88% -3 41

-1 2 3 - U.S. Air Force Cliffs Natural Resources D.O.D. Apple 19 21 22 23 19.88% 19.59% 19.30% 19.01% 2 17 -8 -4 -7 -1 Bosch Lockheed Martin Corporation Honda Companies Microsoft 23 23 26 27 19.01% 19.01% 18.71% 18.42% 33 -8 6 -8 0 36 8 Walt Disney Company FBI Sony 27 29 29 18.42% 18.13% 18.13% -12 16 -8 Employer

Trend NEW SURVEY QUESTION Below is a list of employers. Which of these employers would you consider working for? Universum Communications 30 EMPLOYER RANKINGS Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University IDEAL EMPLOYER RANKING MICHIGAN TECHNOLOGICAL UNIVERSITY TOP 20 Rank 2012 Percent 2012 Trend Caterpillar Inc. Ford Motor Company 1 2 17.80% 16.91% 4 4 3M General Motors 3 4 15.73% 14.24% -2 -1 DOW Chemical NASA Kimberly Clark Boeing 5 5 7 8 13.06% 13.06% 12.46%

12.17% -3 -2 3 John Deere Cliffs Natural Resources 9 10 11.87% 9.20% 0 - Employer ? NEW NEW Rank 2012 Percent 2012 10 12 9.20% 8.90% D.O.D. 13 14 8.31% 7.12% 53 -2 General Electric U.S. Department of Energy BASF Google 14 14 17 17 7.12% 7.12% 6.82% 6.82% -7 1 3 -7

Peace Corps Schlumberger 19 19 5.93% 5.93% 10 22 Employer Lockheed Martin Corporation Chrysler Environmental Protection Agency (EPA) Trend NEW -2 - SURVEY QUESTION Please select five employers from the list below for which you would most like to work - your five Ideal Employers Universum Communications 31 EMPLOYER RANKINGS Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University POTENTIAL APPLICANTS RANKING MICHIGAN TECHNOLOGICAL UNIVERSITY TOP 10 Employer DOW Chemical Caterpillar Inc. Ford Motor Company 3M General Motors ? Rank 2012 Percent 2012 1 2 2 4 4 5.72% 5.56% 5.56% 5.39% 5.39%

Trend 3 3 0 -3 -2 Employer Kimberly Clark Cliffs Natural Resources John Deere Chrysler BASF Rank 2012 Percent 2012 6 7 8 9 10 4.25% 3.76% 3.27% 3.10% 2.78% Trend NEW NEW NEW -1 -1 SURVEY QUESTIONS Please select five employers from the list below for which you would most like to work - your five Ideal Employers. Have you or will you apply to these employers? Universum Communications 32 EMPLOYER RANKINGS Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University IDEAL EMPLOYER RANKING TOTAL TOP 20 Rank 2012 Percent 2012 Trend

NASA Boeing 1 2 16.52% 16.13% 0 1 Lockheed Martin Corporation Google 3 4 12.80% 12.61% 1 -2 General Electric Apple U.S. Department of Energy Exxon Mobil Corporation 5 6 7 8 11.35% 11.18% 9.23% 8.49% 2 -1 1 4 Walt Disney Company BMW 9 10 7.89% 7.35% 0 1 Employer ? Rank 2012 Percent 2012 11 12

7.29% 6.15% -5 -2 IBM 13 14 5.61% 5.53% 1 -1 U.S. Air Force Johnson & Johnson Shell Oil Company Northrop Grumman 15 16 17 18 5.53% 5.39% 5.35% 5.28% 5 2 12 -3 General Motors Ford Motor Company 19 20 5.13% 5.08% 4 5 Employer Microsoft Intel Environmental Protection Agency (EPA) Trend SURVEY QUESTION Please select five employers from the list below for which you would most like to work - your five Ideal Employers Universum Communications 33 EMPLOYER RANKINGS Universum Student Survey 2012 University Report

US Undergraduate Edition Engineering Michigan Technological University TOP FINDINGS EMPLOYER RANKINGS TOTAL 5 5 IDEAL EMPLOYER RANKING 1. NASA 2. Boeing 3. Lockheed Martin Corporation 4. Google 5. General Electric 5 5 CONSIDERED EMPLOYER RANKING 1. NASA 2. Boeing 3. General Electric 4. Google 5. Apple 1 1 2 2 3 3 4 4 1 1 2 2 3 3 4 4 5 5 HIGH ACHIEVERS RANKING 1. Boeing 2. NASA 3. Google 4. Lockheed Martin Corporation 5. Apple 5 5 POTENTIAL APPLICANTS RANKING 1. Boeing 2. NASA 3. Lockheed Martin Corporation 4. General Electric 5. Exxon Mobil Corporation 1 1

2 2 3 3 4 4 1 1 2 2 3 3 4 4 Universum Communications 34 1. METHODOLOGY & KEY FINDINGS 2. UNIVERSITY EXPERIENCE 3. STUDENTS CAREER & COMMUNICATION PREFERENCES 4. EMPLOYER RANKINGS 5. STUDENTS STUDENTS EMPLOYER EMPLOYER PREFERENCES PREFERENCES 6. APPENDIX STUDENTS EMPLOYER PREFERENCES THE DRIVERS OF EMPLOYER ATTRACTIVENESS EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS The attributes of the employer as an organization The contents and demands of the job, including the learning opportunities provided by the job Attractive/exciting products and services Corporate Social Responsibility Environmental sustainability Ethical standards Fast-growing/entrepreneurial Financial strength Innovation Inspiring management Market success Prestige Challenging work Client interaction Control over my number of working hours Flexible working conditions High level of responsibility Opportunities for international travel/relocation Professional training and development Secure employment Team oriented work Variety of assignments PEOPLE & CULTURE

REMUNERATION & ADVANCEMENT OPPORTUNITIES The social environment and attributes of the work place The monetary compensation and other benefits, now and in the future A creative and dynamic work environment A friendly work environment Acceptance towards minorities Enabling me to integrate personal interests in my schedule Interaction with international clients and colleagues Leaders who will support my development Recognizing performance (meritocracy) Recruiting only the best talent Respect for its people Support for gender equality Clear path for advancement Competitive base salary Competitive benefits Good reference for future career High future earnings Leadership opportunities Overtime pay/compensation Performance-related bonus Rapid promotion Sponsorship of future education ! Universum Communications The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University. Based on specific research within HR, as well as focus groups and general communication with both our clients and students. 36 5 STUDENTS EMPLOYER PREFERENCES THE DRIVERS OF EMPLOYER ATTRACTIVENESS EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS PEOPLE & CULTURE REMUNERATION & ADVANCEMENT OPPORTUNITIES Universum Communications 37 5 STUDENTS EMPLOYER PREFERENCES Universum Student Survey 2012

University Report US Undergraduate Edition Engineering Michigan Technological University RELATIVE IMPORTANCE OF EACH DRIVER Michigan Technological University 22% 25% 25% 28% 25% ? Total 25% 23% 28% EMPLOYER REPUTATION & IMAGE PEOPLE & CULTURE JOB CHARACTERISTICS REMUNERATION & ADVANCEMENT OPPORTUNITIES SURVEY QUESTION How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance Universum Communications 38 5 STUDENTS EMPLOYER PREFERENCES Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University EMPLOYER REPUTATION & IMAGE 57% Innovation 37% Attractive/exciting products and services 38% 36% Ethical standards

34% 35% Financial strength 32% 29% Environmental sustainability 26% 26% Prestige 26% 24% Market success 22% 16% Inspiring management Fast-growing/entrepreneurial Corporate Social Responsibility ? EMPLOYER REPUTATION & IMAGE 56% 20% 14% 15% 10% Michigan Technological University 14% Total SURVEY QUESTION Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives Universum Communications 39 STUDENTS EMPLOYER PREFERENCES Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University JOB CHARACTERISTICS 59% Secure employment

44% Variety of assignments 33% 42% Challenging work 39% 35% Professional training and development 40% 24% Team oriented work 27% 23% Flexible working conditions 27% 21% High level of responsibility 22% 18% Opportunities for international travel/relocation Control over my number of working hours Client interaction ? JOB CHARACTERISTICS 50% 25% 11% 12% 8% Michigan Technological University 9% Total SURVEY QUESTION Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives Universum Communications 40 5 STUDENTS EMPLOYER PREFERENCES

Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University PEOPLE & CULTURE 55% Respect for its people 52% A creative and dynamic work environment 50% 43% A friendly work environment 42% 43% Leaders who will support my development 41% 33% Recognizing performance (meritocracy) 33% 22% Enabling me to integrate personal interests in my schedule 21% 19% Recruiting only the best talent Interaction with international clients and colleagues Support for gender equality Acceptance towards minorities ? PEOPLE & CULTURE 46% 21% 8% 13% 6% 9% 5% Michigan Technological University 8% Total SURVEY QUESTION

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives Universum Communications 41 STUDENTS EMPLOYER PREFERENCES Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University REMUNERATION & ADVANCEMENT OPPORTUNITIES 42% Leadership opportunities 36% High future earnings 40% 36% Clear path for advancement 35% 33% Sponsorship of future education 31% 31% Competitive base salary 36% 31% Competitive benefits 30% 30% Good reference for future career 32% 19% Performance-related bonus 18% 16% Overtime pay/compensation Rapid promotion ? REMUNERATION & ADVANCEMENT OPPORTUNITIES 37%

12% 11% Michigan Technological University 10% Total SURVEY QUESTION Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives Universum Communications 42 STUDENTS EMPLOYER PREFERENCES Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University TOP FINDINGS OVERALL MOST ATTRACTIVE ATTRIBUTES TOP 5 MICHIGAN TECHNOLOGICAL UNIVERSITY TOTAL 1. Secure employment (Job Characteristics) 1. Secure employment (Job Characteristics) 2. Respect for its people (People & Culture) 2. A creative and dynamic work environment (People & Culture) 3. Variety of assignments (Job Characteristics) 4. A creative and dynamic work environment (People & Culture) 5. Innovation (Employer Reputation & Image) 3. Innovation (Employer Reputation & Image) 4. Respect for its people (People & Culture) 5. Professional training and development (Job Characteristics) ! Universum Communications PLEASE NOTE: These tables show the attractiveness of each of the 40 attributes in relation to how important the students think its driver is. This analysis gives a summarized 360 degree view of what influences employer attractiveness. 43 1. METHODOLOGY & KEY FINDINGS 2. UNIVERSITY EXPERIENCE 3. STUDENTS CAREER & COMMUNICATION PREFERENCES 4. EMPLOYER RANKINGS 5. STUDENTS EMPLOYER PREFERENCES

6. APPENDIX APPENDIX APPENDIX Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University EDUCATIONAL INSTITUTIONS TOTAL (1/6) University Total University Total Georgia Institute of Technology Purdue University Virginia Tech University of Puerto Rico University of Michigan - Ann Arbor Texas A&M University Arizona State University Pennsylvania State University North Carolina State University - Raleigh Iowa State University University of Illinois at Urbana - Champaign Missouri University of Science & Technology Auburn University Michigan Technological University University of Florida University of Washington - Seattle Colorado School of Mines University of Wisconsin - Madison 3.00% 2.21% 2.19% 2.05% 1.95% 1.93% 1.84% 1.75% 1.69% 1.55% 1.55% 1.52% 1.51% 1.45% 1.31% 1.30% 1.24% 1.23% Oregon State University University of California - Berkeley New Jersey Institute of Technology California State University - Long Beach Cornell University Clemson University

University of Arizona University of Colorado - Boulder Rensselaer Polytechnic Institute University of Maryland - CollegePark Michigan State University Texas Tech University Rutgers University - New Brunswick Ohio State University University of Cincinnati Rochester Institute of Technology University of Houston University of Akron 1.17% 1.16% 1.11% 1.02% 1.01% 0.99% 0.99% 0.98% 0.96% 0.95% 0.95% 0.94% 0.92% 0.90% 0.85% 0.85% 0.85% 0.85% ? SURVEY QUESTION ! Which educational institution do you attend? Universum Communications PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions 45 APPENDIX Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University EDUCATIONAL INSTITUTIONS TOTAL (2/6) University Total University Total University of California - San Diego

Kansas State University East Carolina University University of Tennessee SUNY Buffalo Mississippi State University Louisiana State University Old Dominion University University of Nebraska - Lincoln Massachusetts Institute of Technology University of Central Florida Florida State University Northeastern University University of Texas - Arlington University of California - Los Angeles Drexel University University of Oklahoma New Mexico State University 0.84% 0.84% 0.84% 0.80% 0.78% 0.78% 0.77% 0.72% 0.70% 0.70% 0.69% 0.69% 0.66% 0.66% 0.64% 0.63% 0.63% 0.63% Colorado State University University of Southern California University of Texas - Austin Embry Riddle Aeronautical University University of Illinois - Chicago Columbia University University of Kentucky North Dakota State University University of South Florida University of Kansas Lehigh University University of California - Riverside University of Texas - El Paso University of Alabama Montana State University - Bozeman University of South Carolina - Columbia Utah State University Polytechnic Institute of New York University 0.59% 0.58% 0.58% 0.58% 0.57% 0.57% 0.55% 0.53% 0.53% 0.52% 0.49% 0.48% 0.48%

0.47% 0.46% 0.45% 0.45% 0.44% ? SURVEY QUESTION ! Which educational institution do you attend? Universum Communications PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions 46 APPENDIX Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University EDUCATIONAL INSTITUTIONS TOTAL (3/6) University Total University Total Virginia Commonwealth University Duke University Oklahoma State University University of Michigan - Dearborn CUNY NYC College of Technology University of Massachusetts - Amherst Youngstown State University University of Delaware University of New Mexico Washington University in St. Louis Stanford University University of Iowa University of Texas at San Antonio University of Wyoming Boston University Carnegie Mellon University George Mason University University of Virginia 0.44% 0.43% 0.43% 0.43% 0.42% 0.42% 0.42% 0.42%

0.41% 0.41% 0.41% 0.39% 0.39% 0.38% 0.37% 0.37% 0.37% 0.37% West Virginia University University of Maryland - Baltimore Case Western Reserve University Villanova University SUNY Binghamton California State University - Northridge Johns Hopkins University Prairie View A&M University Syracuse University California State University - Fullerton University of California - Irvine University of Connecticut University of Minnesota - Twin Cities University of North Carolina - Charlotte University of Pennsylvania University of Alaska - Fairbanks University of California - Santa Barbara University of Idaho 0.37% 0.37% 0.37% 0.35% 0.35% 0.35% 0.34% 0.33% 0.33% 0.32% 0.32% 0.32% 0.32% 0.32% 0.32% 0.31% 0.31% 0.30% ? SURVEY QUESTION ! Which educational institution do you attend? Universum Communications PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions 47 APPENDIX Universum Student Survey 2012

University Report US Undergraduate Edition Engineering Michigan Technological University EDUCATIONAL INSTITUTIONS TOTAL (4/6) University Total University Total Princeton University University of Dayton University of Nevada - Las Vegas University of Vermont Boise State University Miami University of Ohio San Diego State University University of Georgia University of Rhode Island Western Michigan University Central Michigan University University of South Alabama Northern Arizona University Florida A&M University Bradley University Rice University Morgan State University Bucknell University 0.30% 0.29% 0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.25% 0.25% 0.25% 0.24% 0.24% 0.23% 0.21% California State University - Fresno Florida Atlantic University Murray State University University of California - Davis University of Hawaii University of Maine University of Pittsburgh University of Toledo Texas Pan American University Eastern Michigan University Arkansas State University SUNY Stony Brook St. Louis University Santa Clara University Howard University

Baylor University University of Miami Florida International University 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.20% 0.19% 0.19% 0.19% 0.17% 0.17% 0.16% 0.16% ? SURVEY QUESTION ! Which educational institution do you attend? Universum Communications PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions 48 APPENDIX Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University EDUCATIONAL INSTITUTIONS TOTAL (5/6) University Total University Total Idaho State University Kent State University Portland State University St. Cloud State University University of Arkansas - Fayetteville University of Colorado - Denver University of Missouri - Columbia University of North Florida University of Rochester University of Utah

Washington State University Wichita State University Saginaw Valley State University Western Washington University University of Mississippi Lafayette College California Institute of Technology George Washington University 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15% 0.14% 0.14% Olin College of Engineering Southern Methodist University Indiana University of Pennsylvania California Polytechnic State University - San Luis Obispo Alabama A&M University California Polytechnic State University - Pomona Indiana State University Indiana University New York Institute of Technology Stevens Institute of Technology Temple University University of Texas - Dallas University of Texas - Tyler Tulane University Southern Utah University Yale University James Madison University Loyola Marymount University 0.13% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.09% 0.08% 0.08% 0.08% 0.08% 0.07% ? SURVEY QUESTION

! Which educational institution do you attend? Universum Communications PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions 49 APPENDIX Universum Student Survey 2012 University Report US Undergraduate Edition Engineering Michigan Technological University EDUCATIONAL INSTITUTIONS TOTAL (6/6) University Total University Total Appalachian State University University of San Diego Fairfield University Wayne State University Brigham Young University Brown University Kettering University Marquette University Milwaukee School Of Engineering Northern Illinois University Northwestern University Oakland University San Jose State University Southeastern Louisiana University University of California - Santa Cruz University of Central Missouri University of Evansville University of Louisville University of New Orleans University of North Texas University of Northern Iowa 0.07% 0.07% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% Vanderbilt University Wentworth Institute of Technology Wright State University Marshall University Texas Southern University Xavier University Harvard University Trinity University New York University Texas Christian University Morehouse College University of Denver Robert Morris University University of North Carolina - Chapel Hill Smith College Spelman College SUNY Albany Providence College Texas Woman's University Other 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.02% 0.01% 0.01% 0.00% 0.00% 1.07% ? SURVEY QUESTION ! Which educational institution do you attend? Universum Communications PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions 50

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