Preparing your vito letter - Vancouver Island University

Preparing your vito letter - Vancouver Island University

PREPARING YOUR VITO LETTER WITH DUANE WEAVER PREPARE FOR VITO & INDIVIDUAL VIDEO PROJECT Think about your Individual Video Sales Project (Download assignment from website) 1. Determine your product, service or idea you are going to sell 2. Determine your corporate and sales Value Adds 3. Define the ultimate target market customer 4. Personify the target by defining characteristics, traits and needs.

DEVELOP YOUR VITO letter with the above in mind to help you get your mind FOCUSED around your KEY BENEFITS (by developing your key benefit statement). PREPARE your video development plan 1. Book a time and date as well as reserving/acquiring any equipment you made need (e.g.: video camera and tripod). 2. Book a time and date to edit your video 3. Prepare your video well in advance of the due date and make BACK-UP copies of your work as you proceed watch out for MURPHYS LAW.

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