PROPOSALS and PERSUASION - Weber State University

PROPOSALS and PERSUASION - Weber State University

PROPOSALS and PERSUASION A Guide for Creating Effective Proposals Based on Anderson, Paul V. Technical Writing: A Reader-Centered Approach, 5th ed. 2003 (533-553) and Markel, Mike. Technical Communication, 6th ed. 2001. (483-515). Proposal

A proposal is an offer to carry out research or to provide a product or service (Markel 483). Types of Proposals Internal A request to carry out a plan within an organization (Markel 484)

External Solicited Unsolicited Deliverables What will the proposal deliver to the client? A request to research will deliver information about a problem

A request to provide goods or services will meet a clients need for those products Proposal Elements

Summary Introduction Problem Statement Proposed Program Qualification and experience Budget

Conclusion Proposal Elements Summary A summary provides an overview of the proposals contents Introduction The purpose of the introduction is to help the

reader understand the context, scope, and organization of the proposal (Markel 494) Proposal Elements Problem Statement What is the problem? Who is this a problem for? Why is this problem important to your target audience?

Proposal Elements Proposed Program What exactly do you propose to do? How do your goals/objectives create a solution to your problem/project? How do you plan to do those things? What method will you use?

Proposal Elements Qualifications and experience Are you qualified to undertake this project? How? Proposal Elements Budget What will it cost to propose this project? What will it cost to implement this proposal?

(Do you need to estimate this in the proposal?) How will you explain and justify these costs? Proposal Superstructure

Introduction Problem Objectives, Product Method, Resources, Time Schedule, Qualifications, Management Costs Conclusion Proposal Superstructure

Introduction Tell your readers what you are asking to do Problem Provide background to the problem Include a specific problem statement Implications if problem remains unresolved Proposal Superstructure

Criteria Provide features of a successful solution State specific objectives of your project Show how the objectives tie-in to the problem statement Proposal Superstructure Product Provide a plan for achieving objectives

Demonstrate through detail your proposed plan Use persuasion to sell your idea Proposal Superstructure Methodology Show audience your plan for this project Resources

Describe what resources you will use (library, computer labs, ...) Proposal Superstructure Qualifications Describe how you are qualified to complete this project Education Experience

Proposal Superstructure Budget Provide detail of costs to propose Provide costs to implement (if applicable) Proposal Superstructure Conclusion Restate problem briefly

Restate objectives Restate request to work on this project Persuasion A proposal is a persuasive document (see Anderson 534). To be successful writers must do three things Demonstrate they understand the readers

needs Convince the reader that they are able and willing to fulfill their own promises Persuasion Emphasize Benefits for your Readers

Cost Benefits Time-Saving Measures Labor-Saving Devices Improve Public Relations Persuasion Target Readers Concerns and Objections

Look at proposal from readers viewpoint Provide details your audience needs Anticipate possible objections Counter those objections with strong

arguments Persuasion Demonstrate Sound Reasoning Use a logical organization Support all claims with reliable evidence Persuasion Use Organization to Create a Favorable

Response Direct Pattern State main point directly Indirect Pattern Holds off main point for the end Organization depends on purpose and audience

Proposals and Persuasion Each section of the proposal must be informative as well as persuasive Keep audience in mind throughout all sections Successful proposals sell ideas

Recently Viewed Presentations

  • Agenda: 1) Quick Write 2) Finish Questions Ch.11-12

    Agenda: 1) Quick Write 2) Finish Questions Ch.11-12

    Today I am learning to determine the central theme of the text because it helps the reader to connect with the literature. Activating Strategy: Quick Write. ... The Giver? "Conformity is the jailer of freedom and the enemy of growth."...
  • Finding articles quickly

    Finding articles quickly

    Finding articles quickly:Teaching tips. Teaching Evidence Based Medicine. Nia Wyn Roberts, Bodleian Health Care Libraries
  • MEMS its methods and applications CHE 384T  Graduate

    MEMS its methods and applications CHE 384T Graduate

    A portfolio of various micromachining techniques & processes to create miniature systems at microscale. MEMS devices are everywhere. MEMS - M. icro
  • Ch. 1 Foundations of Civilization I. II. Peopling

    Ch. 1 Foundations of Civilization I. II. Peopling

    Ch. 1 Foundations of Civilization Peopling of the World Neolithic Revolution
  • The Enhanced ER Model and Business Rules

    The Enhanced ER Model and Business Rules

    Each subpart contains a boolean value to indicate whether or not the instance belongs to the associated subtype * Figure 4-8 Introducing a subtype discriminator (disjoint rule) A simple attribute with different possible values indicating the subtype * Figure 4-9...
  • Activating Your NxPay Account

    Activating Your NxPay Account

    Learning how to use your NxPay Account Activate your account Attach a bank account Set up an automatic transfer (Enable Sweep To) IMPORTANT NOTE
  • Week 1: The legacies of strength and respect.

    Week 1: The legacies of strength and respect.

    Everything is God's. Psalm 24:1 The earth is the Lord's, and everything in it, the world, and all who live in it.. James 1:17. Every good and perfect gifts is from above, coming down from the Father. Deuteronomy 8:18. But...
  • Inleiding Griekse religie: Het Griekse landschap

    Inleiding Griekse religie: Het Griekse landschap

    Panathenaea New Year's festival begins in night: new fire is brought at sunrise From 566 onwards, every 4 years Great Panathenaea: with panhellenic chariot games procession from Dipylon Gate on Sacred Way to Akropolis Athena in Parthenon is offered new...