Why Transamerica? APRIL 2013 Why should you choose

Why Transamerica? APRIL 2013 Why should you choose

Why Transamerica? APRIL 2013 Why should you choose Transamerica? Because our focus is on you and your client. Period. When it comes to creating products, programs and services, everything we do is focused on just two outcomes: 1 2 2 Make it easier for you to do business with us Make it easier for your clients to get the insurance protection they need at a price they can afford Agenda 1 Why Transamerica? 2

Because of our products 3 Because when life happens, we have you covered 4 Because of our tools and rewards programs 5 Because of our new business and underwriting offering 6 Because of the strength of our brand 3 Why Transamerica? Because we make it easier for you We offer you:

Choice, Value and Flexibility in our product selection Our easy-to-use LifeScripter tool Innovation in underwriting with ePara Our New Business Report and underwriting process improvements Financial stability and solid industry ratings

Online access to WebCAPPOW 24/7 TransXpress e-newsletter with the latest information on our products and services Conference programs with attainable qualifications 4 Why Transamerica? Because we make it right for your clients We offer your clients: An easy way to get the insurance protection they need at a price they can afford

A strong and diverse product line including term (TERMSelecttm), universal life (EstateADVANTAGEtm and WealthADVANTAGEtm) and our Critical Illness Protection Rider (CIPR) A dedicated call centre team available to answer any product or policy question 5 Why Transamerica? Because were always at your service Dedicated sales team committed to working with middle market advisors like you to successfully grow your business e-Learning Seminars

Marketing resources Ready to take your phone calls and answer your emails To learn more about Transamerica, visit us online at www.transamerica.ca 6 Why Transamerica? Because of our products 7 Why Transamerica? Because we have the right products for your middle market clients

TERMSelect T10, T20 T30 with SelectOPTIONS Universal life EstateADVANTAGE and WealthADVANTAGE Critical Illness Protection Rider (CIPR) on term and universal life (UL) products 8 Why Transamerica? Because of our term products Term products from Transamerica offer many ways to customize your clients policy so they can get exactly

what they need, for as long as they need it. Our term products are: Affordable Valuable Adaptable 9 About Transamericas term products T1 0 T20 T30 10 Single life multiple life and joint life coverages

Combined banding Accidental Death & Dismemberment Rider Preferred underwriting program Full or partial conversions to permanent plans Waiver of Premium Rider Guaranteed renewal premiums Child Insurance Rider

Critical Illness Protection Rider Why Transamerica? Because of our Term 30 coverage Saves money: Clients who need 30 years of coverage will benefit from paying much lower rates over 30 years than if they bought T10 or T20 and had to renew or convert Provides coverage for life: TERMSelect30 automatically renews at year 30 with level premiums to age 100, with coverage for life! Rates are guaranteed: Premium rates are guaranteed for life 11 Why Transamerica? Because of our Term 30 coverage with SelectOPTIONS Only Term 30 from Transamerica offers increased flexibility built right in with our

SelectOPTIONS. SelectVALUE SelectLIFE Available in years 16-20 Available in years 16-20 Available in years 16-20 Cash surrender value Reduced paid-up coverage to year 30 Reduced paid-up coverage for life Subject to taxation Available on either surrender or conversion

12 Select30 Why Transamerica? Because of our Term Exchange Program Provides your clients with the opportunity to exchange their current T10 product for a T20 or T30 without additional underwriting Can be done on or after the 1st policy anniversary and up to and including the 5th policy anniversary* Allows clients to lock in their current underwriting status at new-issue rates *Only available in accordance with program rules. Term Exchange is done at attained age.

At the time of the exchange, regular Term 20 and Term 30 maximum issue ages apply. 13 Why Transamerica? Because of our Term Exchange Program Who is it good for? Ideal for clients who are looking to take their current term coverage* and lock into level rates for a new 20-year or 30-year period to cover their mortgage Eligible coverage types: Single life, multiple life, joint life (both JFTD & JLTD), term riders on either term or UL policies, term standalone plans *For inforce cases, available if issued since January 1, 2009.

14 Term Exchange Program* Program details: The new coverage will receive an underwriting class comparable to the existing term coverage A reduced first-year compensation is paid upon exchange If the exchange is done in the first 24 months, there is no chargeback on the T10 coverage Override is paid on the new coverage *Available if the exchange occurs on or after the 1 st policy anniversary and up to and

including the 5th policy anniversary and in accordance with program rules. Term Exchange is done at attained age. At the time of the exchange, regular Term 20 and Term 30 maximum issue ages apply. 15 Why Transamerica? Because of our universal life products FOR: ChoiceFlexibilityGuarantees CHOICE WealthADVANTAGE Ideal for policyholders who plan to invest more aggressively and have longer-term financial goals and investment horizon EstateADVANTAGE Ideal for more conservative policyholders with shorter-term financial goals and investment horizon

Wide selection of investments choices with competitive fees Optimizer option Automatically reduces the face amount to minimize insurance costs while enhancing tax-deferred accumulation 16 Why Transamerica? Because of our universal life products Choice Annual renewable term (ART) cost of insurance ART to age 85 provides clients with peace of mind in knowing that their cost of insurance ends at age 85 (or 20 years coverage if purchased after age 65)

ART to age 100 cost of insurance period ends at age 100 ART COI 17 may also be changed to level COI before the clients 80th birthday Why Transamerica? Because of our universal life products Flexibility Premium flexibility Providing the policy does not go into shortage, clients may change premium payments by increasing or decreasing, paying at unscheduled dates, stopping and restarting payments or paying monthly deductions with the accumulated tax-deferred fund value Accessible cash value Clients may withdraw a portion of the cash values that have built up within their policy

Convenient withdrawal and loan methods are available, subject to current tax laws and policy surrender charges Pre-funding This option allows the ability to pay COI with pre-tax investment dollars 18 Why Transamerica? Because of our universal life products Flexibility Creditor protection May be available if a certain family relationship exists between the life insured and beneficiary (and in Quebec between the policy owner and the beneficiary), or if a beneficiary designation is irrevocable

Single policy fee for up to 15 coverages Attractive for both business and families because it offers great flexibility and an enhanced tax-sheltering ability without additional policy fees 19 Why Transamerica? Because of our universal life products Guarantees Tax differed growth to maximize your clients capital Interest growth earned within the universal life policy is tax sheltered to a maximum determined under the Income Tax Act (Canada) Probate bypass and tax-free benefits The proceeds from WealthAdvantage or EstateAdvantage can be paid directly to the named beneficiary tax free, bypassing the estate and the delays and expenses surrounding probate. (Probate is not applicable in Quebec.)

Client bonuses We offer guaranteed, unconditional bonuses that do not vary with the type of investment option selected WealthAdvantage: has a performance bonus with guaranteed minimums to ensure a competitive bonus is always credited EstateAdvantage: includes an Accumulation Bonus with fixed percentages that do not vary based on fund performance* *EstateAdvantage low-fee option does not include an accumulation bonus. 20 Why Transamerica? Because of our universal life products Guarantees Minimum returns Guaranteed minimum returns for our fixed-rate interest options

Premium tax built right into the COI Guarantee, in the contract, that there will never be an additional fee to cover any fluctuations in provincial premium tax Transamerica is the ONLY company to build premium taxes right into the cost of insurance 21 Why Transamerica? Because of our great product features Available on both term and UL products: Selection of riders Multiple and joint life options For future flexibility, this includes joint first-to-die and

joint last-to-die switch options 22 Why Transamerica? Because of our combined banding Help your clients save a bundle! The more term, universal or layered insurance they buy from Transamerica, the less they pay per unit and the more they can save Clients pay one policy fee for whole deal Client can take advantage of highly competitive rates from Transamerica Use LifeView illustration software from Transamerica to see the full savings potential

23 Other comparison software wont show additional savings offered by Transamerica for purchases that include a base plan layered with riders Why Transamerica? Because when life happens, we have you covered 24 Why Transamerica Because when life happenswe have you covered Childrens Insurance Rider

Low-cost life insurance coverage for unmarried children, issue ages 15 days to 19 years old (including legally adopted children and stepchildren) Payor Waiver Riders Provides additional protection for single life policies issued to children by insuring the payor for the amount of the premiums or monthly deductions Monthly deductions are waived when the payor dies or is considered totally disabled under the terms of the rider Waiver Riders This rider waives the monthly deductions should the life insured under this rider be considered totally disabled under the terms of the rider Living Benefits Living Benefits from Transamerica provide tax-free* and surrender charge-free access to your fund value upon disability Can help fund unexpected medical expenses, provide nursing care or funds to help with a serious disability or critical illness Covers occupational and critical condition disabilities

* Under the Income Tax Act (Canada) and at the date of publication of this website, the receipt of Living Benefits is not currently taxable. Transamerica does not guarantee nor is it responsible for the tax treatment applicable to this policy feature. Please consult your legal or tax advisor for an opinion on this matter in relation to your particular circumstances. For information on what qualifies as a disability and for the determination of the benefit amount available to your client, please refer to the contract provisions. Disabilities caused by pre-existing conditions do not qualify. 25 Why Transamerica? Because when life happenswe have you covered Compassionate Assistance Program (CAP) The Compassionate Assistance Program provides clients with peace-of-mind during a stressful time: Gives them the option of taking out a loan against their death benefit if they are diagnosed with a terminal illness or terminal injury and their life expectancy is less than 24 months* Knowing that they can access their death benefit in

the form of a loan can help make your clients everyday life a bit easier during a very difficult time *Twelve months or less if your client is between the ages of 72 and 77. 26 Why Transamerica? Because of our Critical Illness Protection Rider (CIPR) For a broader spectrum of coverage Our Critical Illness Protection Rider, when bundled as a rider with your clients term or universal life insurance, will provide your clients with: More comprehensive protection than life insurance alone can offer An average savings of up to 15%* when compared to purchasing standalone critical illness coverage

A choice of a 4-condition rider, or a more comprehensive 25-condition rider A one-time lump sum benefit that can be used for any purpose without restriction if your client is diagnosed with one of the critical illness covered conditions and survives the 30-day survival period * Monthly premiums based on Transamerica rates for male non-smoker, age 45, for $75,000 in face amount. 27 CIPR is available on the following coverages Coverage type Term 10 Term 20 Term to 65 Coverage description

A renewable and convertible term 10 critical illness rider A renewable and convertible term 20 critical illness rider A level premium to age 65 critical illness rider Expiry age To age 75 To age 75 To age 65 Renewability option Renewable with guaranteed premiums that increase every 10 and 20 years, respectively.

None Conversion option The plans are convertible starting on the second anniversary and are convertible up to or until the coverage anniversary nearest the life insureds age 60. Available on life insurance plans 28 Term and universal life plans, currently available for sale today (single and multiple life) Individual life insureds in a joint life insurance coverage may not apply for a Critical Illness Protection Rider Universal life only (single and multiple life) Not available on joint life plans

Why Transamerica? Because of our tools and our reward programs 29 Why Transamerica? Because we have programs and tools to support and reward you LifeScripter Layered insurance 30 Ultimate Rewards Why Transamerica?

Because of our LifeScripter tool LifeScripter is an innovative insurance calculator and the only one youll ever need How does it make your life easier? It offers a fast and easy way to calculate how much insurance your client needs at every stage of life It presents that information in a way thats easy for your clients to understand Its integrated with LifeView, so you only have to input your clients information once Coming soon an enhanced version of LifeScripter that will help your clients consider their critical illness needs 31 Why Transamerica? Because of our LifeScripter tool Use LifeScripter to present your clients with a layered insurance solution:

Layers several different types, or durations, of insurance protection, such as term insurance and permanent insurance, to create a customized solution Evolves as your clients need for protection and savings evolves It may help avoid the need for separate and expensive permanent CI, DI and LTC plans 32 Why Transamerica? Because of our advisor rewards programs We offer advisors rewards and conference programs with attainable qualifications

33 Ultimate Rewards from Transamerica is now twice as good! Two ways to participate its your choice: The one-year program Make it Miami! in 2013 (Completed) Savour San Francisco in 2014 The two-year program Fire and Iceland in 2014 Each program has its own qualifications and criteria. 34 How to qualify Subject to eligibility, qualification for rewards is based on a combination of convention credits and case

counts as follows: Convention credits are based on net life first-year commissions One convention credit = $1.00 first-year life commissions One case count for every settled newly issued life policy number NOTES: 1. Additional coverages or additional lives on existing life policies are not eligible towards case count. 2. Investment accounts are excluded from case count. 3. Investment product sales are not eligible, nor are they included towards convention credits. 35

Reward level Qualification criteria Between , January 1, 2013, and December 31, 2013: One-year program 2014 (San Francisco, California) 50,000 convention credits and 10 or more settled life cases 40,000 convention credits and 15 or more settled life cases 30,000 convention credits and 30 or more settled life cases 50 or more settled cases

Between , January 1, 2012, and December 31, 2013 : Two-year program (Iceland) 200,000 convention credits and 20 or more settled life cases, or 100,000 convention credits and 50 or more settled life cases, or 120 or more settled life cases All NLFYC generated from the Transamerica Term Exchange Program will count towards Ultimate Rewards convention credits. However, these policies will not count towards the case threshold for the San Francisco or Iceland Ultimate Rewards programs. 36 Need more info?

Visit www.transamerica.ca to: Track your progress View the full program rules and regulations 37 Why Transamerica? Because of our new business & underwriting process 38 Why Transamerica? Because of our innovations in underwriting 1 Preferred Underwriting Program

2 ePara 3 Innovative Attending Physicians Statement (APS) policy 4 Dedicated underwriting team 5 New business and underwriting process improvements 39 Why Transamerica? Because of our life underwriting programs Preferred Underwriting Program

Available for face amounts of $250,000 or greater and now offered for ages 16 and above Non-Medical Underwriting Program Available for face amounts below $250,000 and ages 45 and under Available for face amounts below $100,000 and for ages 46-55 40 Why Transamerica? Because of our CI underwriting Non-medical underwriting: Available for face amounts up to and including $250,000 for ages 45 and under

Available for face amounts up to and including $99,999 for ages 46-50 Not available for ages 51-65 41 Why Transamerica? Because of our improved turnaround times Improved turnaround time with the new ePara: Underwriting on applications requiring paramedicals reduced by up to 9 days! Paramedical received by Transamerica electronically same day

Ensured accuracy and completeness of all paramedicals greatly reduces NIGOs No paperwork or misplaced documents Enhanced security features 42 Why Transamerica? Because of our innovative APS Innovative Attending Physicians Statement (APS) policy Our APS policy is unique to the industry

Reduces the number of second follow-ups to doctors Allows for faster, more efficient processing Makes it easier for your clients to get the protection they need, while simplifying the new business process Overall underwriting success compared to the industry i.e., more approved cases than the industry: 87% approved compared to industry average of 76% (Munich Re, 2011) 43 Why Transamerica?

Because of our dedicated underwriting team Risk assessment team underwrites applicants for life insurance or our CIPR Research Team is always busy: Conducting research on emerging medical and industry trends affecting underwriting and pricing of life insurance Working on our automated universal life decision tool Looking for ways to make it easier to do business with us Case coordinators help you get your business settled by: Tracking the NB cases Answering your calls on a specific case Consulting with the specific underwriter and providing answers right away Marketing support to help you speed up the underwriting process

Underwriting guide, medical conditions pocketbook, tip sheets 44 48 hr turnaround time Why Transamerica? Because of our New Business Report and underwriting process improvements New Business Report and underwriting Of all the cases weve underwritten in 2012 that were eligible for preferred classification (>$250,000), 41% received preferred or elite status Whats happening in the industry: The industry results survey for life are: 9% for declines 6% for rated Source: Munich Re, 2011.

45 Why Transamerica? Because of our New Business Report and underwriting process improvements We can do better than that! Weve only declined 5% of life clients Weve rated only 6% of life clients What about Critical Illness? Weve only declined 7% of CIPR clients Weve rated only 5% of CIPR clients

AND Only 19% of our cases have required an APS when there was a Critical Illness Protection Rider Total of APS requested including CI was at 23% 46 Why Transamerica? Because of our New Business Report and underwriting process improvements Claims We continue to deliver on our commitment to be there when your clients and their families need it the most

In 2012, we settled 2,748 claims, paying out $293,841,804 in death benefits 47 Why Transamerica? Because of the strength of our brand 48 Were part of something big Transamerica has three divisions: Life & Protection Individual Savings & Retirement and Employer Solutions & Pensions

Transamerica Life Canada is part of Life & Protection, the largest of the three divisions One of the top 10 providers of life and protection products in U.S. and Canada Operations in nine countries 4,500 employees worldwide Sales of $1 billion Inforce premium of $6 billion Total claims of $4 billion 21 million customer contacts Note: Annual amounts for 2011 as at December 2011. 49 Why Transamerica? Because of our media campaign Exciting new campaign For the first time in our history, we will be talking directly to your clients with our Its real now campaign

Creating greater awareness of our brand and what we stand for Campaign focuses on real moments in life, both joyful and bittersweet Talks about how these moments transform how we think about our future and our finances SM 50 Its real now! Reaching the people TV spots airing throughout the 2013 NCAA March Madness and the Masters Tournament Streaming video of the stories on the landing

page of the .com website Online and mobile banner ads 51 As part of our golf sponsorship, we help make better tomorrows Zach Johnson Foundation Classic Title sponsor at the second annual Zach Johnson Foundation Classic A number of pro golfers and celebrities are playing Event raised an estimated $1M last year for the Kids On Course program to help make a difference in lives of children Birdies That Care: What does Transamerica do each time Zach makes a birdie?

52 Transamerica donates $50 for every birdie that Zach Johnson makes throughout the season Why Transamerica? Because were growing every day Canadian Premier Life is now a subsidiary of Transamerica Life Canada We gain additional strength from having a closer relationship with another Transamerica business in Canada Helps us reduce or control costs through the sharing of support services Our advisors and consumers will benefit more

from the greater scale of support services, as well as increased access to expertise 53 Ultimate Rewards Program disclaimer Transamerica Ultimate Rewards Program eligibility, qualifications and rules 2013-2014 The program is open only to those advisors who meet qualification requirements; no substitutions will be accepted Convention credits and case counts cannot be shared or transferred from one advisor to another Convention credits and case counts are non-transferable and are not exchangeable for cash or other trips or awards Transamerica Life Canada may cancel, discontinue, suspend and/or modify the program, and/or the qualification criteria and requirements, at any time, without notice During the qualification period, if an advisor transfers from one distributor to another, his or her credits and case counts will be accumulated from all distributors where he or she settled Transamerica Life Canada business Case counts cannot be split between advisors. If two advisors split a single case, the case count will be attributed to only one of the advisors However, split first-year commissions will be attributed to both advisors based on the split percentages paid Advisors placing business under corporate or shared codes can only qualify based on their personal production Business must be submitted and settled under the advisors own selling agent code Advisors may be restricted from participation in the Transamerica Ultimate Rewards program by their distributor and/or employer. Advisors are urged to clear their participation with their applicable management Qualifiers must have an inforce contract in good standing with Transamerica Life Canada when the reward is redeemed For the 2013 one-year program, to be eligible for convention credits, business must be settled and commission paid to the advisor by December 31, 2012. For the 2014 one-year program, to be eligible for convention credits, business must be settled and commission paid to the advisor by December 31, 2013 For the 2014 two-year program, to be eligible for convention credits, business must be settled and commission paid to the advisor by December 31, 2013. All qualifiers must meet Transamerica Life Canadas standard persistency rate for business retention of no less than 85%

All eligible participants must support industry and regulatory guidelines, including full and proper disclosure to their customers of their participation in incentive and/or reward programs Convention credits will not be awarded for policies settled on the life of the personal producer or his or her immediate family members Any convention credits and case counts earned on policies that terminate in the three months immediately following the qualification period, and which were submitted in the last four months of the qualification period, may be deducted A taxable benefit will be assessed to each qualifier (which will include the total value for both the advisor and his or her guest combined), and a T4 will be issued under the selling advisors code for the total value Attendance is by invitation only from Transamerica and is not a contractual right. Transamerica Life Canada retains the right to refuse to award convention credits or case counts, in its sole discretion Transamerica will cover approved reasonable travel costs for the advisor and one guest over the age of 18, as well as the hotel and hosted meal and scheduled activity costs Inability to attend on the date selected by Transamerica Life Canada for the Ultimate Rewards trip will lead to forfeiture of the reward WFG (World Financial Group) advisors are not eligible for the Transamerica Ultimate Rewards program Visit the website for more details 54 This presentation is for advisor use only This communication is published by Transamerica Life Canada (TLC) with material obtained from a number of third-party sources and is intended for advisor use only. Any information contained in this presentation is intended for general information purposes only and should not be considered specific or personal investment, insurance, estate planning, legal or tax advice or a solicitation to purchase insurance. While reasonable efforts have been made to ensure that the contents of this presentation have been derived from sources believed to be reliable and accurate at the time of publication, Transamerica does not warrant the accuracy or completeness of the information contained herein.

Examples given in this presentation are for illustration purposes only. The specific facts and circumstances of each case will differ from client to client. Neither Transamerica nor its affiliates, officers, employees or any other person accepts any liability whatsoever for any direct, indirect or consequential loss arising from any use or reliance on the information, general strategies or opinions contained herein. No one should act upon the information or examples without a thorough examination of their legal and tax situation with their own professional advisors based on the facts of their specific case. Transamerica and the pyramid design are registered trademarks of Transamerica Corporation. Transamerica Life Canada is licensed to use such marks. SM Tomorrow Makers, Transform Tomorrow, Transamerica Transform Tomorrow, We are the TOMORROW MAKERS and the TOMORROW MAKERS and Its real now design mark are trademarks of Transamerica Corporation. Transamerica Life Canada is licensed to use such marks. Trademarks of Transamerica Life Canada. ePara is a registered trademark of Hooper-Holmes Canada Ltd. LifeScripter is a registered trademark of Transamerica Life Canada. 55 THANK YOU!

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