Canadas Most Listened-To Radio Travel Shows The Chris
Canadas Most Listened-To Radio Travel Shows The Chris Robinson Travel Shows 2007 Partnership Planning Kit Management Summary Two very successful, separate, similarly formatted, one hour Travel Shows on Canadas biggest talk show stations: Newstalk 1010 CFRB & CJAD 800 Reaches a prime demographic of almost 1 million listeners weekly in Ontario and Quebec Unique Travel Show partnership package allows organizations to showcase their destination or product for one hour on each show
The Travel Shows format is a live balance of conversation and listener calls and emails; partner promotional content is permitted and encouraged Each Travel Show partnership package includes a strong support campaign of ads and promo spots in the preceding week, and a feature on the CFRB and CJAD Travel Show websites Travel Show partnership costs $9700 for the two shows, plus a prize trip for two for each show, given away live on air at the end of the shows Partners investment of time is minimal, largely confined to appearing as guests on the shows No other similar vehicle exists in Canada: the Chris Robinson Travel Shows are a uniquely powerful opportunity for travel organizations to talk to a million Canadians weekly
The Chris Robinson Travel Shows Get your message over The most cost effective way of combining PR, promotion and advertising in either the Ontario or the Anglophone Quebec market or both New launches Promote your new hotel, brochure, air service, offer Events Promote your events, festivals, travel shows, important dates Retail Partner, Website and Call Centre Awareness Integrate and increase awareness of your key routes to market
In person or on location Convey your unique atmosphere, environment, amenities Talk to Ontario and Quebec Gain a powerful presence in the two leading Canadian Outbound Travel markets Format of the Chris Robinson Travel Shows Two, weekly, 1 hour, live phone-in radio shows Shows air live on Saturdays at 11am on CJAD and 12 noon on CFRB (both EST) Join Travel Industry Guru Chris Robinson and radio personality co-hosts - Christina Cherneskey on CFRB - Laurie and Olga on CJAD The whole show is dedicated to YOUR destination or travel product Live phone-in and email question show format - all about YOUR product Prize trip given away at the end of each show showcasing YOUR product
The most effective travel promotion medium in radio You can come as a guest on the show Act as ambassador for your destination or travel product Join Chris and Christina at CFRB in Toronto, or Laurie and Olga at CJAD in Montreal You can also phone into the show from destination or your office One hour prime time coverage in each market The Travel Shows air in prime time every Saturday Opportunity to do back-to-back Shows on the same Saturday PLUS powerful support campaign in the week prior to the show 5 x 90 second travel vignette feature, 19.30 daily, Mon Fri. 19 x 60 second commercials at breakfast, midday and drive-time, Mon - Sat.* 20 x 30 second pre-produced promotional show announcements, Mon Sat ** 1 week feature on the www.CFRB.com and www.CJAD.com Chris Robinson Travel Show website * CJAD 16 spots ** CJAD 17 spots The top Canadian talk show stations
The most listened to talk radio stations in Canada CFRB and CJAD are part of Standard Radio largest privately owned broadcast company in Canada. CFRB is the top radio station for 35+ adults in Toronto CFRB is the current Station of the Year for News/Talk/Sports CJAD is the top English talk radio station in Quebec CJAD is the leading radio station for adults in Montreal CJAD has a market share of 21% in the Montreal market (Adults 18+) The Chris Robinson Travel Show is the most listened-to travel radio show in Canada Reaches 722,000 listeners in Ontario and 203,400 listeners weekly in Quebec (BBM April 2006) Travel Show has been on air for over 10 years Talk radio is a potent medium for travel messages Its getting even more popular: CFRB Travel Show ratings increased by 30% in 2006 and CJAD Travel Show ratings are up by 19% (BBM April 2006) Over 80% of the Travel Show partners in the last year are repeat partners How to book YOUR Chris Robinson Travel Show
1 week show package your investment Cost of package: each show may be purchased independently of the other CFRB: $6950 including 1 hour show and 44 promo spots CJAD: $2750 including 1 hour show and 38 promo spots Combo: $9700 including two 1 hour shows and 82 promo spots On-location shows in destination are possible by arrangement Provision of prize trip for two (travel & accommodation) - awarded live at the end of each show Minimal time commitment this will not take a lot of your time! Simple brief on your key marketing messages Approve the scripts for your promotional travel vignette spots Provision of prize trip details Guest on the show in studio in Toronto or Montreal, or by phone Take action! Contact Chris at
Tel: (416) 925-1437 Fax: (416) 925 0322 Cell: (416) 845-9253 Email: [email protected] Appendix Facts and Figures: Recent Travel Show Partners Overseas Tourist Boards Antigua & Barbuda - Arizona* - Aruba Tourism Authority* - Bahamas - Barbados* - Belfast CVB - Bermuda - Cayman Islands* Colorado - Costa Rica* - Curacao* - Dallas/Fort Worth - Daytona Beach CVB - Denver - Finger Lakes - Fort Lauderdale CVB - French Tourist Board - German NTO - Glasgow CVB - Greece - Grenada* - Hong Kong* - Hungary - Iceland - Jamaica* - Jordan - London (UK) - Miami -Orlando CVB - Massachusetts Tourism - Rochester - San Diego CVB - St. Lucia* - St. Petersburg Clearwater Area CVB* Tahiti - Tasmania Tourism - Texas Tourism* - Tourism Ireland* - Tourism New Zealand - Turks & Caicos - Virginia Tourism - Visit Britain* - Visit Scotland - Visit Wales* Canadian Partners Butchart Gardens* - Canmore - Destination Quebec - Intrawest Blue Mountain Resort* - Kingston Tourism - Montreal Tourism - New Brunswick Tourism* - Newfoundland Tourism - North West Territories Tourism* - Nunavik - Ontario Tourism* - Ottawa Tourism* Quebec City CVB* - Rideau Canal - Riotel - Rocky Mountaineer Vacations* - St. Johns - Thunder Bay - Toronto Tourism -Tourism
Victoria - Travel Alberta - VIA Rail - Yukon Tourism Tour Operators & Cruise Lines Air Canada Vacations* - Canadian Affair - Carnival Cruises - Collette Vacations - Conquest Vacations - Costa Cruises Crystal Cruises CruiseEscapes - Cruise North Expeditions* - DeNure Tours - Disney Cruise Line - Encore Cruises*- Globus GM Tours -Go Travel Direct* - Goway Travel - Hanover Holidays - Hola Sun - Holiday House* - Insight Vacations - Maxxim Vacations -Merit Vacations Nolitours - Signature Vacations* - Sunquest Vacations* - Transat Holidays - WestJet Vacations Airlines & Hotels Air Canada - Air Jamaica - Barcelo Hotels & Resorts British Airways -Club Med* - Delta Chelsea* - Maeva Hotels and Resorts - Gran Caribe Hotels* - Malev Hungarian Airlines* - Occidental Allegro Hotels & Resorts* - Royal Solaris Resorts - Sandals Resorts* - Sol Melia Cuba - Sol Melia Hotels and Resorts* - SuperClubs* - United Airlines - WestJet - Zoom Airlines Travel Agents & Others
Air Miles Reward Program - Busch Gardens - CARP Travel - InsureMyTrip.com - Merit Travel - Pacesetter Travel - RBC Travel Insurance* - Sears Travel* - Thomas Cook* - Travel Industry Council of Ontario - Walt Disney Parks and Resorts* * Partner buying multiple Travel Shows Appendix Facts and Figures: Talk Radio v Music Radio 93% talk radio listeners tune in to hear radio personalities (only 12% for music radio) 86% talk radio listeners pay attention to commercials (only 22% for music radio) 22% talk show listeners switch channels at least once per half hour (73% for music radio) Appendix Facts and Figures: CFRB Listenership Appendix Facts and Figures CFRB Listenership Weekly Travel Show campaign coverage
Full coverage cumulative per weekly campaign and program: 389,500 Impressions per week: 2,013,800 Weekly 9.4% reach and 5.2 frequency against core Adults 18+ audience Weekly 12.6% reach and 5.4% frequency for Adults 35+ CFRB Profile CFRB reaches 722,000 people each week CFRB enjoys a 49% share of talk radio in GTA, 28% higher than nearest competitor Audience profile: 52% female; 72% homeowners; 29% have children under 18; 58% household incomes $50k+; 61% college/university education; 86% aged 35+
34% vacationed in the Caribbean in the past year 58% vacationed in the USA in the past year 28% vacationed in Europe in the past year 47% vacationed in Canada in the past year Source: BBM Toronto April 2006 Appendix Facts and Figures: CJAD Listenership Weekly Travel Show campaign coverage 203,400 Anglophone Listeners Impressions 1,446,500 Weekly 35% reach and 5.5% frequency against core Anglophone Adults 35+ Coverage: all of Greater Montreal, west to Ottawa, northeast to Trois Rivieres, east to Sherbrooke, south to Burlington CJAD Profile
CJAD is Montreal's prime Anglophone Talk Radio Station, reaching 30.3% Anglos CJAD reaches 263,000 people each week Official Language 64% are both English and French speakers Audience profile: 51% female; 72% homeowners; 30% have children under 18; 60% household incomes $50k+; 58% college/university education; 86% aged 35+ 23% vacationed in the Caribbean in the past year 68% vacationed in the USA in the past year 21% vacationed in Europe in the past year 70% vacationed in Canada in the past year Source: BBM Montreal April 2006
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