Marketing & Networking Strategies for Today 5/21/10 Nancy

Marketing & Networking Strategies for Today 5/21/10 Nancy

Marketing & Networking Strategies for Today 5/21/10 Nancy Hernandez President and Founder of ABRAZO Multicultural

Marketing Award winning agency UPAF, NAMIC, WisDOT, AAF, HCCW, Biz Journal Milwaukee native

B2B, B2C, B2B2C experience Account services, creative service, media planning & buying, public relations, market research Why is marketing necessary?

Reach and win new customers Tell your story Customer satisfaction

Traditional Strategies Print

Radio TV Outdoor Direct Mail Traditional Strategies

DIFM Barriers to Entry = $

Todays Environment Digital Media Social Media Linkedin Facebook Twitter

SEO Viral Sponsorship/Event Todays Environment DIFM

DIY Todays Environment AJ Bombers

Todays Environment Todays Environment Todays Environment

Todays Environment http://www.youtube.com/watch?v=rY9NefF2iiY&feature=related http://www.youtube.com/watch?v=hg5BQnJ1Q3k&feature=related http://www.youtube.com/watch?v=j_nxxuDumvY&feature=related http://www.youtube.com/watch?v=rSLXWRfFsxY&feature=related

Todays Environment Requires resources Have a plan Understand your customer and where they are Marketing champion Eventually transitions to DIFM

Thank you! QUESTIONS?

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