Social Media for Events ABPCO Annual Conference 2011

Social Media for Events ABPCO Annual Conference 2011

Social Media for Events ABPCO Annual Conference 2011 Kursha Woodgate Managing Director Mexia Communications No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 Why listen to me? Communications career spanning 18 years, established Mexia in Jan 06 Experience in journalism, agency PR, in-house

marketing, event management Regular speaker on social media and articles published UK and overseas No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 Client experience No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011

Workshop Structure Changing rules of customer engagement What is social media? How can social media help with events? Tools: Twitter, LinkedIn, Facebook, YouTube Tips: great sources of information, specialist packages Experiences to share Thoughts to take away No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 Changing rules of customer

engagement Erik Qualman - @equalman Socialnomics The social media revolution No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 Changing rules of engagement No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 No-nonsense PR, Marketing & Social Media

Mexia Communications Ltd 2011 No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 What is social media? No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 What is social media?

Online community Sharing information Opinion Networking Recommending Reviewing Helping No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011

Social media channels Blogging Wordpress, Eblogger, Twitter Professional LinkedIn, Viadeo, Ecademy Multimedia YouTube, Flickr Personal Facebook, Myspace Location based - Foursquare, FB places

Special tools Eventbrite, Plancast, Event-master.com, Ning, moreconference.com No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 How can social media be used?

Brand building Customer/delegate insight Community engagement Customer service Advocacy and loyalty Feedback Website traffic No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 Which channels to use? Answer important questions first: Who are you trying to reach?

Can you identify these groups on that channel? What are your goals? What is your timescale? What is the etiquette on that channel? No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 Main tools - overview Channel Pros Cons

Twitter Fast response Great viral nature Can post links and drive traffic Google loves Twitter! Need to build following Short tweet need to link for more information Broadcast to everyone LinkedIn

Very well respected Main professional tool Inmail high open rate Very qualified network Much stricter on spam Groups can be closed Takes time to build interest Facebook Highest penetration of all channels >500 million active users

Great viral nature Good search properties & multimedia links Kept for personal use Can irritate if posts too frequent Better for consumer brands Watch out for spam posts YouTube Easy to communicate messages 2nd largest search engine! Can embed and link with other tools

Great for search engines Invest time and money in production Wordpress FREE and easy to set up Extends your space to write Supports SEO offsite with backlinks Another thing to do! Need to monitor for comments No-nonsense PR, Marketing & Social Media

Mexia Communications Ltd 2011 Tips for events: Twitter To help boost delegate numbers: Build a following well in advance of the event Create either profile (@event) or hashtag (#event) Engage Inform and Retweet #EIR Leverage existing relevant # (eg #eventprofs) Encourage followers to RT Tweet links to relevant blog posts, sign up forms online No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011

To engage the audience: Q&A using conference hashtag Publish etiquette guidelines for tweets Third party monitoring tweets and feedback to moderator Engage audience outside of the event No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 To encourage dialogue and networking: Ask delegates to register their @profile and create a #hashtag for them to use for the

event Sign up Twitter advocates to tweet during the event Register a Twub to record appropriate tweets Display conference tweets during the event No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 Listing your event on social media LinkedIn events tool, can RSVP, post to groups and share posts with your network Facebook create an event on your page, can show RSVPs Blog post event on your blog and share

on other social media No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 Useful social media info sites www.Engage365.com www.mashable.com

www.socialmediab2b.com www.jeffhurtblog.com www.icon-presentations.com/blog/ No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011 VINALINK MEDIA

www.dichvuseo.com www.tiepthitructuyen.vn www.quangbaweb.com www.vietnamonlinemarketing.com www.tiepthimangxahoi.com Thanks for listening! No-nonsense PR, Marketing & Social Media Mexia Communications Ltd 2011

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