Media Training & Telling Your Story The Opportunity

Media Training & Telling Your Story The Opportunity

Media Training & Telling Your Story The Opportunity For our movement to speak in one voice - Reporters are covering more than one beat - Not only responsible for posting story, but tweeting all day, authoring a blog, taking video - We live in a 24-hour news environment - Competition is fierce for content Show the world through your stories the meaning of inclusion and respect 2

Your Role Help encourage more people to get involved with Specialare Olympics andthan Special Olympics health - Reporters covering more one beat - Not only responsible for posting story, but tweeting all day, authoring programming a blog, taking video - We

Share story of environment how Special Olympics health live inyour a 24-hour news - Competition is fiercehas for content programming changed your life or other athletes lives Find opportunities to tell your story to your fans, your community and members of the media

3 Where we are today 6 million athletes and Unified partners in 174 countries We are the largest public health organization for people with intellectual disabilities In 2018, we celebrated our 50th anniversary - Reporters are covering more than one beat - Not only responsible for posting story, but tweeting all day, authoring a blog, taking video - We live in a 24-hour news environment - Competition is fierce for content

4 5 Global Challenge Special Olympics International Solution Exclusion & unrecognized potential We create unprecedented opportunities for the expression

of athleticism & spirit. Poorer health & fitness We operate the worlds largest health program for people with intellectual disability. Education marginalization We champion educational opportunities for people with ID & foster greater understanding in all.

Who are the Media? - Reporters are covering more than one beat - Not only responsible for posting story, but tweeting all day, authoring a blog, taking video - We live in a 24-hour news environment - Competition is fierce for content 6 How does the media help Special Olympics? - Reporters are covering more than one beat - Not only responsible for posting story, but tweeting all day, authoring a blog, taking video - We live in a 24-hour news environment

- Competition is fierce for content Builds understanding for who we are and what we do Communicates why we are urgent Changes opinions of what our athletes can achieve Helps raise money Brings people into the Special Olympics movement 7 The Medias Job is Harder Now Than Ever Before Reporters are covering more

than one subject Not only responsible for posting stories, but tweeting all day, authoring a blog, taking video We live in a 24-hour news environment The competition is tough for content How We Consume Media How People Get Their News Types of news stories Breaking news Big news stories covered - Reporters are covering more than one beat

everywhere - Not only responsible for posting story, but tweeting all day, authoring blog, taking video Profile (ex: Sports Illustrated article) aFeature story - We live in a 24-hour news environment Editorial isorfierce Blog - Competition for content Sports Story Need to have stats, times and scores Being in the right place at the right time Story that you help tell based on the current news

11 Interview Format Live/taped (TV or radio) - Reporters are covering more than one beat Telephone interview - Not only responsible for posting story, but tweeting all day, authoring a blog, taking video In-studio or news talkenvironment show format - We

live in a 24-hour - Competition is fierce for content On-locations stand up Remote interview (Interviewer and subject at different locations) Live chat on Internet (Twitter, Facebook, Skype) 12 Creating Your Sound Bites About You Name, age, sports, - Reporters are covering more than one beat - Not accomplishments, health

goals orallhealth fact only responsible for posting story, but tweeting day, authoring blog, taking video - aWe Involvement withenvironment Special Olympics live in a 24-hour news - Competition is fierce for content About the event or reason you are being

interviewed Call to action what do we want people to do? (ex: Volunteer, donate funds, attend, tune in and watch) 14 Examples of Health Calls to Action If speaking to fellow athletes: Come to Healthy Athletes so you can improve your health and compete at your best.

If speaking to congressmen or women: Continue to fund Special Olympics Health programs. You are helping Special Olympics make health inclusive for myself and other athletes. 15 Interview Tips Be yourself! - Reporters are covering more than one beat Prepare makeforsure you know the facts - Not

only responsible posting story, but tweeting all day, authoring blog, video aTry totaking wear a Special Olympics logo (on shirt, pin or - We live in a 24-hour news environment medal) is fierce for content - Competition Be positive and energetic You are always on the record if you are not sure of a

fact, dont say it Remember that you play an important role in Special Olympics.no pressure! 16 Helping get in the news Share photos with your local Program and write up a story about your health experience If on social media, share your Special Olympics health story with photos Alert your local Program when you are doing something so they can help you get coverage 18

Thank You Together, Together, we we can can build build stronger stronger communities communities for for people people with with intellectual intellectual disabilities disabilities and and for

for the the world. world.

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