Social Approach

Social Approach

SOCIAL APPROACH ASSUMPTIONS STRENGTHS WEAKNESSES ASSUMPTIONS OF THE SOCIAL PSYCHOLOGICAL APPROACH All BEHAVIOUR occurs in a SOCIAL

CONTEXT even if a person is alone! SOCIAL CONTEXT Milgram obedience occurs in what social context? The presence of an authority figure Piliavin et al. helping

behaviour occurs in what social context? The presence of a person who appears ill or a person who appears drunk who needs help Reicher & Haslam tyranny occurs in what social context? When groups break down

ASSUMPTIONS OF THE SOCIAL PSYCHOLOGICAL APPROACH Other people and society are a major influence on peoples behaviour, thought processes and emotions

OTHER PEOPLE Milgram Piliavin et al. Reicher and Haslam ASSUMPTIONS OF THE SOCIAL PSYCHOLOGICAL APPROACH

An individuals behaviour can be affected by others and others behaviour can be affected by individuals

THE 3 ASSUMPTIONS THEN ARE: ALL BEHAVIOUR HAPPENS IN A SOCIAL CONTEXT

OTHER PEOPLE, SOCIETY AND CULTURE CAN INFLUENCE OTHERS BEHAVIOUR, THOUGHTS AND EMOTIONS INDIVIDUALS BEHAVIOUR IS AFFECTED BY OTHERS AND OTHERS CAN AFFECT INDIVIDUALS

STRENGTHS OF THE SOCIAL PSCYHOLOGICAL APPROACH

Social influences often have a stronger effect than disposition Can provide explanations for behaviour Useful in explaining obedience, helping behaviour and how tyranny develops Scientific methods can be

used to conduct research WEAKNESS OF THE SOCIAL PSYCHOLOGICAL APPROACH

Can underestimate individual differences in behaviour Ignores development of behaviour over time Samples often not

representative Studies can lack ecological validity SOCIAL INFLUENCES HAVE A STRONG EFFECT UPON PEOPLES BEHAVIOUR CAN BE STRONGER THAN DISPOSITIONAL

THE APPROACH HAS PROVIDED EXPLANATIONS FOR A GREAT MANY PHENOMENA THE APPROACH HAS HAD MANY USEFUL PRACTICAL APPLICATIONS IN A WIDE RANGE OF AREAS

EVIDENCE HAS BEEN PROVIDED FOR CONCEPTS AND THEORIES USING A WIDE RANGE OF METHODS OFTEN USING EXPERIMENTAL PSYCHOLOGY UNDERESTIMATES INDIVIDUAL DIFFERENCES THAT COME INTO SOCIAL

SITUATIONS SAMPLES USED IN SOCIAL APPROACH RESEARCH ARE OFTEN NOT REPRESENTATIVE RESEARCH CAN OFTEN LACK ECOLOGICAL VALIDITY

RESEARCH IS DIFFICULT TO CARRY OUT ETHICALLY ONLY SNAPSHOT STUDIES IGNORES DEVELOPMENT OVER TIME AND/OR IN A PARTICULAR CULTURE

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