Social Media & Professional Development PRESENTED BY THE APUS SOCIAL MEDIA TEAM MADELINE ROBERTS & RACHEL A. ADLER #EPSHRM Contact Us! Madeline Roberts Rachel Adler [email protected][email protected]
Connect on LinkedIn Connect on LinkedIn Follow on Twitter Follow on Twitter #EPSHRM 2 Agenda Using social media as an HR professional
Recruiting candidates Promoting your place of work Policing employees Creating a personal brand Twitter LinkedIn Instagram Looking Forward in 2015 #EPSHRM 3
Why We Use Social Media Communication Building relationships Reputation management Corporate social responsibility Customer service Information Entertainment #EPSHRM 4 Platforms LinkedIn
Professional network connecting 65+ million members from 170 industries Twitter Microblogging platform with messages in 140 characters or less Facebook Social networking site with more than 400 million users Intended to connect friends, family, business associates Used by companies to connect with customers Instagram Image-based platform 200 million monthly active users Used by individuals and brands alike #EPSHRM
5 Recruiting: Know Your Audience Job seekers and recruiters use the same platforms but to a different degree 100 90 80 70 60 50 40 30 20 10
6 Recruiting: Where to Post Openings Company-owned channels LinkedIn Company Page Careers tab Facebook Page Twitter Google+ Personal networks Share with your personal social network of friends and family Use hashtags broad & niche #jobsearch
Track & manage talent to hire now or in the future Twitter Searches & Chats Participate in chats (ongoing or create your own) Follow hashtags used by job seekers #hireme #needajob #unemployed #MBA #resume #jobhunt Facebook Directory Search pages, groups, users #EPSHRM
8 Apps for Recruiters & Job Seekers Jobr browse for jobs & connect with employers Poacht covert job search for the currently employed Cuts sourcing time by 40% and cost to hire by 75% Poachable find currently employed candidates SpringRole referral-based Switch for jobs in Tech field TheLadders Recruiter built to save time by showing relevant candidates & making it easy to connect
#EPSHRM 9 Great Place to Work Attract potential employees by showing company culture LinkedIn Company Page Instagram show behind-the-scenes pics, corporate life Reviews on Glassdoor #EPSHRM 10
Social Media & Current Employees Understand National Labor Relations Board rules Develop internal Social Media Policy Set forth expectations Outline escalation plan Communicate the policy Share internally Train employees #EPSHRM 11
Job offer extended from Cisco. This tweet resulted in the offer being rescinded. CPK employee Tweeted about restaurants uniforms. Managers contacted & he was fired. #EPSHRM 12 Creating a Personal Brand Your brand is what people
say about you when youre not in the room. - Jeff Bezos, founder & CEO Amazon.com Audiences tend to trust people more than corporati ons What are your goals? Gain awareness (be visible) Build trust (be consistent) Earn loyalty (be valuable)
Three steps Discover who you are Create your identity Make it visible #EPSHRM 13 Using Twitter to Build Your Brand #EPSHRM 14 Build Your Profile
PROFESSIONAL PICTURE HANDLE THAT MAKES SENSE 160 CHARACTERS USE # AND @ #EPSHRM 15 Who to Follow #EPSHRM
16 Create a List Lists are curated groups of Twitter users create your own or subscribe to ones created by others For reading tweets, not tweeting to that specific group #EPSHRM 17 How to Tweet & RT You have a 140 Characters (Includes text, spaces, images & web URLS) Twitter will count the characters for you
If you go over the limit, try using abbreviations or rephrasing some of your sentences Links & images take up 20 characters Twitter's retweet feature allows you to repost other people's tweets so your followers can read them too #EPSHRM 18 Twitter Shorthand RT Retweet
MT Modified Tweet # - Hashtag @ - Tweet directed to specific user [email protected] - Tweet directed to specific user that your followers can see #EPSHRM 19 What is a Hashtag? Word or phrase beginning with a # symbol with no spaces or punctuation: #tbt #dcjobs #GRAMMYs #entrepreneur Hashtags group conversations about topics making them easier to find, follow, and join Extend your own brand and distribute your content to certain interests and
groups #EPSHRM 20 What & When to Tweet What? Look at trending topics Mix of professional & personal Source attribution When? Depends on your audience and geographic location Live tweet events or TV shows
Participate in Twitter chats Schedule it! #EPSHRM 21 Variety of Content #EPSHRM 22 Twitter Tools Publishers
Tweetdeck Hootsuite Buffer IFTTT (if this then that) triggered actions, not just for Twitter Analytics SocialBro Twitonomy Content Discovery Klout curates articles based on your interests, allows you to schedule and improves your social influence Nuzzel discover what your friends are reading #EPSHRM
23 #EPSHRM 24 Branding Yourself on LinkedIn #EPSHRM 25 Complete Your Profile Professional photo Descriptive headline
Experience, education, certifications Organizations, volunteer work Publications (articles, videos, photography) #EPSHRM 26 LinkedIn Profile Checklist Photo: It doesnt have to be fancy. Wear a nice shirt and dont forget to smile. It is more inviting. Headline: Tell people what youre excited about now & the awe-inspiring things you want to do in the future. Education: Starting with college, list all the educational
experiences you've had - including summer programs or year abroad. Courses: List the classes that show off the skills & interests you're most excited about. Summary: Describe what motivates you, what youre skilled at, and whats next. As well as your contact information. Volunteer Experiences & Causes: Even if you weren't paid for a job, be sure to list it. Admissions officers and employers often see volunteer experience as just as valuable as paid work. Experience: List the jobs you held, even if they were parttime, along with what you accomplished at each. Even include photos, writes ups or videos from your work or of
your work. Skills & Expertise: Add at least 5 key skills - and then your connections can endorse you for the things you're best at. Think of this as your personal SEO (search engine optimization). Recommendations: Ask managers, peers & co-workers who've worked with you closely to write a recommendation. This give extra authority to your strengths & skills. *Dont forget to all give out recommendations this expands your network & your credibility as well.* Honors & awards: If you earned a prize, dont be shy. Let the world know about it!
Projects: Whether you led a team assignment or built an app or website on your own, talk about what you did & how you did it. #EPSHRM 27 LinkedIn Publishing Way for members to contribute professional insight Long-form content becomes part of your profile Searchable on and off LinkedIn Added to Pulse section (if content is relevant)
For more information on how to get started please see SlideShare. #EPSHRM 28 Make Connections & Find News Join groups based on your Area Industry Interests Start and join discussions Use Pulse to find news
Comment Share with your network #EPSHRM 29 What is Instagram? Free smartphone app used to capture and share the worlds moments Fast, beautiful & fun way to share your life with friends through a series of pictures and videos #EPSHRM 30 Why Use Instagram?
Consumer change Consumer behavior and shift towards visual content 80% of the brain is dedicated to visual processing Content is King Instagram allows you to create and publish content easily Source content Get influencers and locals (including photographers) to help build your content bank by introducing your own #hashtag Republish content (and give credit) to your content creators (when they use your # or give you approval) Highly engaged community #EPSHRM
31 Taking People With You Instagram is great for showing a moment or a snapshot Great Instagram accounts take their followers with them On the road Behind the scenes Sneak peaks into new products or events Think Instagram is just for
younger consumer audiences? These B2B brands can make you t hink again. #EPSHRM 32 Whos on Instagram? TV SHOWS BLOGGERS ON-AIR PERSONALITIES
#EPSHRM LOCAL BUSINESSES 33 Using Instagram Newsfeed just like Facebook where youll find images from the instagrammers you follow Explore find instagrammers and topics using #hashtags Take a pic or video, upload an existing image or video file Your notifications See whos followed, liked or commented on your pics Your profile See your bio, followers, who youre following, your pics & pics youre tagged in
#EPSHRM 34 Hashtag = Content Distribution Use ones relevant to your destination (research in www.iconosquare.com ) Add popular hashtags to relevant images to grow audience & engagement #qotd #instagood #photooftheday Add a unique hashtag to source content and build a community Communicate your hashtag in your profile #CalmYourFarm too many hashtags or ones that dont make sense will be ignored (especially in the 1st comment)
#EPSHRM 35 Instagra m Extras Repost Snapseed PicStitch/PicFrame Hyperlapse TimeHop Top hashtags & users #EPSHRM
36 Before You Post Is it valuable? Does it fit within my personal brand? Did I include source attribution? Did I add relevant hashtags? #EPSHRM 37 Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 What to look forward to in 2015:
Facebook at Work The rise of video (YouTube, Vine, SnapChat, Yik Yak etc.) Privacy Data Analytics Beyond the Resume Passive Candidates- Open to New Opportunities LinkedIn University Pages LinkedIn Hiring Trend 2015 #EPSHRM 38 Summary
Social media can be used for Finding and researching candidates Promoting your company Monitoring employee activities Personal branding is a way to Establish credibility Grow your network Attract opportunities #EPSHRM 39
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