Social Media and Emergency Management The Year in Review 2011-2012: Lessons Learned, New Processes and Future Trends Social Preparedness: Community as Ambassadors & Informers Four Elements of Social Preparedness 1.) Empower Information Ambassadors (Us to Community to Community to Community) 2.) Listen to Community First Informers (Communities to Us)
3.) Build Capacity Now (Sign Up For Your Tool of Choice) 4.) Engage (Dialogue Through Tools of Choice, Especially w/ Ambassadors and Informers) Social Preparedness Pay Off? Tropical Storm Lee We began using social media in 2008 -primarily for emergency preparedness and response. We've built some capacity. We listen.
We engage. We empower ambassadors. Social Preparedness Through Exercise Lessons Learned from Irene and other activations Cecil County, MD Significant increase in likes/followers. Significant number of comments o
o o Actionable Information Processed in less time that phone calls Managed in same manner as public info lines Cecil County Contd
Honesty about capabilities for restoration effectively managed expectations. Directly countering false or questionable info online proved very effective. Organization: 501c3 Nonprofit Scope: Global Disaster Response Tools: Internet Based Communications Audience: Public including People and Animal Owne Volunteers: Highly Trained & Experienced Collaborate: Local, Government, Universities
WHEN IS SURGE SUPPORT NEEDED? Specific Event Sudden Spike in Need Beyond Local Capacity SURGE DISASTER Active Steady 24-48 Hrs 1-2 Weeks PLANNING FOR SURGE SUPPORT
CER T Local Volunteers/Trusted Resources Build flexible curriculum for changing tools Provide opportunities for your students and professors to engage AR C COLLEGE
How will your university be engaged during a disaster? VOA D The ALABAMA Story Social Media Emergency Management WHO/WHAT/WHEN/WHERE/WHY DIGITAL JOURNALISM & DISASTER Crisis Response Map
@corey419 Wisconsin Street Joplin Tornado rs ts ye o r La R e p ta s Da nes it I-W Social
Media Message rs u o nh i Local h t i W EMA
Volunteer Crisis Team Brought to you by Twitter, Facebook, Youtube all become a chain of information Valuable to local emergency responders Data is nearly real time Can be made avail to EMA team only (private or public) SMEM Curriculum: Moving beyond Anecdotes
Future research and study is needed to: Determine and document Risk Communication and Social Media messaging value: o E.g. Are social platforms only full of rumors? o Does Civic Engagement Increase? SMEM Curriculum contd Document Operational Benefits
o Why should organizations devote resources? o Are these tools improving inter and intra organizational collaboration/communication? Understand Data Reliability and Usefulness (including Cyber security concerns) Sample of Current Research Source: http://www.em.go.au/Publications/Australianjournalofemergencymanagement/ Currentissue/Documents/AJEM%2027-1/Cyclone_Yasi_Update.PDF
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