The Process of Rhetorical Analysis - University of Arizona

The Process of Rhetorical Analysis - University of Arizona

The Process of Rhetorical Analysis Identify the rhetorical situation. Select strategies from the text. Analyze the strategies.

Evaluate their effectiveness. Elements of Rhetorical Situation Audience (primary and secondary, if relevant)who the author wants to reach. Elements of Rhetorical Situation

Purposewhat the author hopes to accomplish with the text. Elements of Rhetorical Situation Contextwhat was going on in the world or the culture at the time of writing that might have some bearing on the topic.

Elements of Rhetorical Situation Authors stancewhere the author is coming from, the lens through which he/she is looking at the topic or audience. Analysis of a Strategy

Identify the strategy Give an example from the text Show how it works to Appeal to the audience

Fulfill the purpose Evaluation of a Strategy Explain why it successfully appeals to the audience (or does not) Explain why it successfully fulfills the

authors purpose (or does not) Common Rhetorical Strategies

Organization and format Language choices and style Types of evidence (facts, quotes by experts, statistics, case studies) Illustration, examples, and description Voice and tone Narration

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