How *WE* Are Smarter Than *ME*: An In-Depth Look Into Wikinomics Briefing to: STC Washington DC Chapter March 26, 2009 Julia Loughran, [email protected] Whats Everyone Talking About? Whats Everyone Talking About? Times Person of the Year: 2006 First, a video to set the
stage US Now http://www.youtube.com/watch?v=LlqU1o3NmSw Todays Online Town Meeting: http://www.whitehouse.gov/openforquestions/ Can Mass Collaboration Change the World? The Obama 08 iPhone App Call Friends: Your contacts prioritized by key battleground states Call Stats: See nationwide Obama '08 Call Friends totals compare your calls to leading callers. Get Involved: Find and contact your local Obama HQ
Receive Updates: Receive the latest news and announcements via text messages or email. News: Browse complete campaign news coverage Local Events: Find local events, share by email and get maps Media: Browse videos and photos from the campaign Issues: Get clear facts about Barack Obama What well talk about
What is Wikinomics Web 2.0 Technologies Case Studies How to Change Your Business Model Benefits/Pitfalls Wikinomics? What is it? How and Why? The Proliferation of Low-Cost Collaboration Infrastuctures
Internet telephone (e.g., Skype) Open Source Software Global outsourcing platforms Wikis Blogs/audio blogs/photo blogs Podcasts/YouTube E-mail lists High-speed data access New Competitive Principles
Openness towards networking, sharing and encouraging self-organization Peering horizontal vs. hierarchical, peer-to-peer Sharing lifting IP, trademarks, copyright and patents to expanding markets and creating new opportunities Acting Globally eliminating geographical barriers, monitoring business internationally, and tapping a larger global talent pool
Evolving Org Structures Results from 49 Respondents (Survey Monkey) http://darmano.typepad.com/logic_emotion/2006/07/human_hierarchy.html New, Customer Driven Focus Who is responsible?
The Net Generation (1977-1996) Modus operandi: Networking Skeptical of authority Self-confidence Value individual rights Strong sense of social and civic responsibility Norms: Speed, freedom, openness, innovation, mobility, authenticity and playfulness What well talk about
What is Wikinomics Web 2.0 Technologies Case Studies How to Change Your Business Model Benefits/Pitfalls Web 2.0 Technologies
Old web: Sites, clicks, eyeballs New web: communities, participation, peering Building a business on Amazon or eBay Producing video clips for YouTube (vlogging) Creating community around your Flickr photo collection Editing a Wikipedia entry Many, many more possibilities! Web Syndication (RSS) Open APIs and Mash-Ups Some Examples of the New Web
Viewed a YouTube Video: 98% Participated on e-mail lists: 92% Used Wikipedia: 92% Read a blog or wiki: 88% Bottom 3 Answers: Contributed to Open Source Software: 4% Written a Wikipedia Definition: 10% Used Digg.com: 12% Social Networking Sites Answer Options Response Percent
0 23.3% 10 Second Life Friendster Twitter answered question 43 skipped question
7 Social Networking Sites Programmable Web Winners and Losers Wikipedia beat Brittanica Blogger beat CNN
Epinions beat Consumer Reports Google Maps beat MaqQuests MySpace beat Friendster Craigslist beat Monster Mozilla Firefox gaining on IE Browser Blogs Technorati (www.technorati.org) Ice Rocket (www.icerocket.com) Blogosphere Over 120 milllion blogs! (English speaking) Over 72M Chinese blogs!
Running conversation More noise in an oversaturated environment Some blogs readership bigger some than newspapers Richer and more engaging: audio and video posts Your network is your filter
The Global Brain Tagging Metadata (e.g., Flickr) Del.icio.us (http://del.icio.us/) Amazon (www.amazon.com) Google (www.google.com) 43 Things (43things.com)/43places/43people and many of these companies have opened up their APIs so users can create new features! What well talk about
What is Wikinomics Web 2.0 Technologies Case Studies How to Change Your Business Model Benefits/Pitfalls Current TV
Peer-to-peer news Produced and programmed in collaboration with its audience Leading model of interactive viewer created content (VC2) Over 51 million viewers Comcast, DirecTV, Dish, Sky, Virgin Media Cable
The Goldcorp Challenge: Took place online August 2000 March 2001. Shared over 400 megabytes of proprietary geological data $575,000 prize money Over 1,000 virtual prospectors Shaved 203 years off exploration time Went from 100 million to $9 billion
Online research collaboration company Seekers: Companies, academic institutions, non-profit organizations post their challenges Solvers: more than 160,000 of the worlds greatest minds Innocentive manages the IP process Completed $9 M in Series A funding; currently using $6.5M of Series B financing www.innocentive.com
www.tigweb.org a platform to support collaboration among young people in developing projects understanding issues and influencing the decision-making proces s Next task: Reforming Education Students and teachers collaborating across the globe
What well talk about What is Wikinomics Web 2.0 Technologies Case Studies How to Change Your Business Model Benefits/Pitfalls How to Change Your Business?
Start on-line communities Increase openness/transparency Use customers to market products/services Release early and collect feedback Create new, innovative relationships with customers Increase collaboration opportunities (B-Webs) What well talk about
What is Wikinomics Web 2.0 Technologies Case Studies How to Change Your Business Model Benefits/Pitfalls Benefits
Faster innovation Web-enabled transparency Build more powerful networks Pitfalls Accuracy/Validation Must embrace constant change and renewal More vulnerable to terrorism and criminal networks
The worry of Mass Mediocracy Survey: What are the best ways to build trust?
Transparency; Open Communication I think you build trust by sharing valuable information. .. A partnership can only work if you are willing to share and collaborate. Communicate; do what you say you will do transparency, reducing formal structures, increasing interactions Communicate, communicate, communicate trust is built upon clarity of understanding of the goals and consistent execution against the plan Information moves rapidly. It must be valuable, accurate and transparent. Motivations and goals must be clear. trust employees with flexible work arrangements. "do what you say you will do" is the best way to build trust. Communicate clearly about expectations, requirements, constraints, deliverables AND follow through on those communications.
HONESTY, TRANSPARENCY, COMMUNICATIONS Survey Thoughts on Web 2.0 Change will happen faster Better communication and process Blurring the boundaries between work and leisure
Not sure yet. Would like to have more confidence in the information and conduct of people I find on the Internet Wow! I'm only sure that our world will not be the same! Already generated so much content it's overwhelming. Need 3.0 to manage it all. Much --- most? -- user generated contact is boring, juvenile, repetitive, illiterate, and an utter waste of time. Warnings!
A world where only the connected will survive Harness the new collaboration or perish To innovate and succeed, the new mass collaboration must become part of every leaders playbook and lexicon Radical sharing is a win-win for everyone Warnings Continued
Winning companies will need to know the world, including its markets, technologies and peoples Collaborate or perish! The immutable, standalone Web site is dead If you are not on Facebook you dont exist What do you think?? Is Web 2.0, mass
collaboration, and participation leading to increased creativity and innovation? Or, are these technologies making people attention deficits, who cant spell, cant finish a book, and promoting group think?
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Chapter 15Chemical Equilibrium. James F. Kirby. Quinnipiac University ... we need to determine how to manipulate these equations to come up with equations that we can add to give us the desired equation. Sample . Exercise 15.4 ... CO 2...