Training for VP PRs - MIT

Training for VP PRs Toastmasters Leadership Institute I June 10, 2000 presented by Ruth Levitsky, District Public Relations Officer [email protected], 617-472-9576 PR Zone web page:mit.edu/levitsky/www/przone.html RESPONSIBILITIES OF THE VICE PRESIDENT OF PUBLIC RELATIONS

Plans a public relations program Prepares publicity materials Produces a club bulletin (newsletter, e-newsletter) Writes for the company publication Chairs the Public Relations Committee (Club Information Officer) Attends and participates in Executive Committee

meetings MISSION OF TOASTMASTERS CLUBS The mission of a Toastmasters Club is to provide a mutually supportive and positive learning environment in which every member has the opportunity to develop communication and leadership skills, which in turn foster selfconfidence and personal growth Egroups.com

Club Newsletter Tips TheClub Newsletter Can beon paper, on the web, or on email dependingon the needs of your club. Thenewsletter should focus on the mission of your club. Heres a sample template.

Dates of upcomingevents (area& district events) Meet our newmembers (written by VP Membership) Distinguished Status Update Congratuations to club memberson educational/speakingachievements Goodbye to former members Nominations for Club Offi cers Articles: experience leadingSpeechcraft Shamelessadvertisement Example: Want to develop your PR skills? ThePublic Relations Committee islooking for a few good Toastmasters. Thecommittee isrecruitingmembers who want to spread the goodnews about Toastmasters. Wearealso looking for peoplewith ideasabout howwemight makepeople

aware of what Toastmasters can do for them. For more information, contact, YOUR NAME HERE. Community Programming Outside speaking opportunities Speechcraft Publicize contests Where to publicize contests: District email list ([email protected]) District web page (www.district31tm.org) Local papers, radio stations Local hangouts, such as libraries, bars, laundramats

PSAs PUBLIC SERVICE ANNOUNCEMENT FOR IMMEDIATE RELEASE: KILL [date to stop using PSA] CALL [name, phone] FOR MORE INFORMATION HOW TO WRITE A PSA FOR RADIO A PUBLIC SERVICE ANNOUNCEMENT MUST BE SHORT-NO MORE THAN 75 WORDS FOR A 30 SECOND PSA. ITS CUSTOMARY TO WRITE THE PSA IN ALL CAPS. KEEP IT CONVERSATIONAL, BECAUSE THE ANNOUNCER IS GOING TO READ IT JUST LIKE YOU WROTE IT. GIVE THE NAME OF YOUR TOASTMASTERS CLUB AND WHAT THE EVENT IS. INCLUDE THE DATE AND TIME, AND WHERE THE MEETING IS LOCATED. END WITH FOR MORE INFORMATION, CALL [Contact person]

--END-- Business Cards Avery (www.avery.com) makes business cards stock that you can run through your computer. Directions for popular software are included. The cost of the card stock is low, and you can print as few or as many cards as you need. Excite.com offers free business cards with their free email accounts. Resource List PRZone http://mit.edu/levitsky/www/przone.html District 31 Email List: [email protected]

District 31 Web Page: www.district31tm.org For Club Communications www.egroups.com Evite.com For Club Invitations www.evite.com Toastmasters Logos and Symbols Web Page http://www.geocities.com/Athens/8927/TM_logos.htm Advanced Toastmasters Manuals: Public Relations Communicating on Television Upcoming PR Events

Beat the Clock Contest!! Add five new members to your club and win a free "Better Club or Better Speakers" Module!! This isn't about finishing a speech on time: it's about finishing the year with a bang! With each new member your Club comes closer to meeting a Distinguished Club Program new member goal. In addition, Clubs adding five new, dual, or reinstated members during these two months earn a choice of one item from The Better Speaker Series or The Successful Club Series. These short (7-15 minute) educational modules focus on speaking and Club success, with topics such as Take the Terror out of a Talk, Evaluate to Motivate, Impromptu Speaking, and many more.

Completed applications and the appropriate funds must be received at World Headquarters between May 1 and June 30, 2000. Applications postmarked by June 30, 2000, must be received no later than 5:00 p.m. Pacific Time July 7, 2000. Each member's "join date" as listed on the application must be no later than June 2000. PRZone Online Education Series Summer 2000: How to Write a Press Release How to Write a Feature Article About Your Club Club web page contest Top newsletter contest