UNIQLO - ce.etweb.fju.edu.tw

UNIQLO - ce.etweb.fju.edu.tw

UNIQLO 497120352 Bella 497120572 Linda 497120663 Agnes 498702468 Ted 498702418 Alice 498702248 Jessie

Outline

Introduce Logo Advertisement Strategy SWOT Suggestions Reference Introduction UNIQLO

Founded:1974.9.2 Headquarter: Tokyo, Japan Key people: Japan's leading clothing retail chain Store number in the world Japan China

Korea USA 854 US 97

Russia 65 France 3 HK 13

2 1 15 Never show its logo.

UNIQLO in Taiwan UNIQLO TAIWAN Ltd Founded:2010.04.06 Store number:7 Logo Advertisement

Demand Change the clothes, change the world Strategy 1.Developing products of exceptionally high quality Product development based on customer feedback Material procurement from around the world

Expert technical guidance at factories emphasizes quality 2. Expanding the womens line of apparel Market for Women's Wear Twice that of Men's 3.Global flagship stores The first global flagship store opened in New York's Soho area in fall 2006. Since then, global flagship stores have opened in

London, Paris, Shanghai, and Osaka's Shinsaibashi. Preparations are now underway to open another global flagship store on New York's Fifth Avenue in fall 2011. 4.HEATTECH UNIQLO developed HEATTECH in respo nse to customersdemands for function al innerwear to complement UNIQLOs

previous lineup of mostly cotton inner wear. What is SWOT analysis? SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

UNIQLO SWOT analysis Internal factors(Strength) Products diversification Great service attitude Real-time services and description External factors(Opportunities) High exposures

Variety of consumers International enterprise Internal factors(Weaknesses) No return or exchange for certain products External factors(Threats) Intensive competition Low in market share

Insufficient branch Suggestions Price difference between countries The amount of stores Sales persons Reference http://www.uniqlo.com/tw/corp/

pressrelease/ Thank you.

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